SEO · DIGITAL MARKETING

The right direction to connect brands and customers

We shape your brand’s digital direction around data and customer behaviour.

  • 12 Projects delivered from start to finish
  • 7 years Our longest project engagement
  • 25M The highest annual organic search traffic our team has achieved (Hotels.com)
Waves in the digital ecosystem

Brands we have worked with

  • AENTS
  • Longchamp
  • JIMMY CHOO
  • Rentree
  • ExpressVPN
  • World of Tanks
  • lululemon Korea
  • Skyscanner
  • Mol-Instincts
  • KMONG
  • THE PLAZA Seoul
  • DANIEL WELLINGTON
  • Hotels.com
Services

Connected services for one customer journey

Search Localization & GEO

A specialized search localization solution that bridges Google SEO and Naver search optimization to capture high-intent Korean consumers.

  • Deciphering and conquering Naver's unique SERP structures (Smart Blocks, View, Influencer Search)
  • Strategic localization for Korean Search Intent and localized keyword modeling
  • Generative Engine Optimization (GEO) optimized for Korean LLMs and search engines

Technical SEO for the Korean Market

Specialized technical SEO to conquer both Google and Naver. We resolve crawling, indexing, and rendering bottlenecks unique to the Korean search landscape.

  • Tailored indexation strategies for both Google and Naver (Search Advisor)
  • Core Web Vitals and frontend optimization calibrated for Korea's high-speed network infrastructure
  • Localization of Schema.org JSON-LD structure to align with Korean search entity recognition

Content Localization & Architecture

An architecture-first content localization service combining local pillar-cluster topic modeling, technical Korean editing, and semantic markdown structures.

  • Localized Pillar-Cluster information architecture aligned with Korean search behavior
  • High-quality B2B technical editing and Korean localization (no raw translations)
  • Semantic markdown and schema tagging optimized for global LLMs and local AI search

Digital Strategy for South Korea

An executive-level digital consulting service establishing robust localized data tracking, cross-channel synergies, and actionable market growth roadmaps.

  • Custom Korean market entry growth frameworks and KPI modeling
  • Localization of web analytics (GA4/GTM) to capture local user behaviors
  • Dynamic integration of local organic brand assets with paid acquisition channels

Localized Media Planning

Performance-driven media planning optimized for the Korean ad market, integrating Google, Meta, Naver GFA, and Kakao to maximize acquisition efficiency.

  • Localized media mix modeling balancing Naver, Kakao, Google, and Meta
  • High-relevancy localized ad copywriting and target audience profiling
  • Cross-channel tracking and attribution customized for Korean user behavior

Consulting & Workshops for Korea

High-impact team enablement combining global strategic advisory with hands-on technical workshops to build self-sustaining search and digital growth operations in Korea.

  • Customized technical workshops on Korean search engine mechanics (Naver & Google)
  • Role-specific playbooks for global developers, local marketers, and content creators
  • Executive-level strategic advisory and regular local performance consulting
Selected work

The changes we have created with brands

The studio

Why we do what we do

The digital landscape is becoming more complex and fragmented every day. With new search algorithms, generative AI and a growing array of media channels, many brands lose their direction and drift with short-term trends.

Like a compass that never stops, we consistently find the right answers to help customers and brands achieve sustainable growth together.
  • Solving the real problem We focus on the problems customers need to solve rather than changes in technology.
  • Answers customers want We provide information customers can explore and trust.
  • Joining the customer journey We respect customer behaviour and the context in which they use media.
Connection and collaboration

247COMPASS by the numbers

  • 12 Projects delivered from start to finish
  • 7 years Our longest project engagement
  • 25M The highest annual organic search traffic our team has achieved (Hotels.com)
  • 24/7 Always pointing in the right direction
Process

From customer understanding to delivery and improvement

  1. Understanding customers and markets

    We explore customer behaviour, acquisition paths and market context to provide objective analysis.

  2. Building the strategy

    We build models that define the direction connecting brand objectives with the customer journey.

  3. Delivering content and media

    We prioritise and deliver search, content and media activity around customer behaviour.

  4. Improving through data

    We turn the data and experience gained through delivery into actionable insights for future decisions.

Our approach

Our perspective

247COMPASS combines the precision of a data analyst with the execution skills of an engineer to turn marketing hypotheses into tangible business results. We work alongside teams in production, offering actionable solutions that can be deployed and measured immediately rather than advice that stops at strategy.
Engagement

Three ways to work together

Training and consulting

By agreement Based on project scope

We review your current challenges and the direction for delivery together.

  • Review goals and the current situation
  • Agree the scope of collaboration

Ongoing advisory

By agreement Based on project scope

We discuss opportunities for improvement based on data and experience.

  • Review goals and the current situation
  • Agree the scope of collaboration
Questions

Questions before you get in touch

What services do you provide?
We provide SEO, digital marketing, social media and content marketing, as well as training, consulting and advisory services.
Which industries have you worked in?
Our experience includes gaming, sportswear, travel, hospitality, specialist data and B2B enterprise SaaS.
How can I get in touch?
Email [email protected] or visit our Contact page.
Next step

Let’s talk about your next direction

Connect with 247COMPASS for search, content and media strategy.