Sangwon Jeong
Founder & CEO
We follow the traces customers leave in data to understand the journeys that connect them with brands.
About
About 247COMPASS
Twenty-four hours a day, seven days a week, we provide a clear direction for your business in an ever-changing digital landscape.
Our Mission
The digital landscape is becoming more complex and fragmented every day. With new search algorithms, generative AI and a growing array of media channels, many brands lose their direction and drift with short-term trends.
Like a compass that never stops, we consistently find the right answers to help customers and brands achieve sustainable growth together.
- 1. Hybrid Search & GEO We build distinctive search visibility across Google’s global standards, NAVER’s local ecosystem and generative AI search. Rather than focusing on a single engine, we take an integrated approach to Google’s E-E-A-T standards, NAVER’s Smart Block and local algorithms, and the citation structures of AI answer engines such as ChatGPT and Perplexity, including llms.txt.
- 2. Architectural Content Engine We go beyond writing to build pillar–cluster information structures and apply semantic engineering. Rather than publishing posts that generate one-off views, we use information architecture and semantic Markdown to develop domain-wide topical authority, creating a trusted industry knowledge hub for both search engines and prospective customers.
- 3. Actionable Data & Engineering We produce tangible deliverables that developers and marketers can deploy directly in production, rather than abstract strategy reports. We build reliable measurement infrastructure with GA4 and GTM and provide engineering-level specifications and code that development teams can implement, connecting diagnosis with business growth.
Values
Our 4 Principles
Problem-First, Not Trend-First
We focus on the fundamental bottlenecks facing a business rather than being distracted by changing technology. New tools and trends are means to an end. We begin with practical questions such as “Why is traffic not converting?” and “Why can search crawlers not read the site?” to address the causes that hold back growth.
Authoritative Answers Customers Seek
We offer value customers can investigate deeply and trust, beyond simply attracting curiosity. Lightweight information designed only to generate clicks does not build brand equity. We create specialist knowledge and data-led content that customers can consult and cite when making business decisions, earning lasting trust.
Context-Aware Customer Journey
We meet customers within their behaviour and media habits rather than trying to persuade them on our terms. We observe their journey closely—from asking a question in search, through comparing alternatives in communities, to making a decision. We deliver the brand’s answer at the right moment and in the right form.
Data-Driven Compounding Growth
We build evidence of growth through practical delivery and precise measurement. Insights have little value without action. By forming hypotheses, testing them in production and refining our approach with collected data, we create a continuous improvement loop and durable growth assets that become harder to replicate over time.
By the numbers
247COMPASS by the numbers
- 9 years Developing SEO models for the Korean market
- 12 Projects delivered from start to finish
- 7 years Our longest project engagement
- 25M The highest annual organic search traffic our team has achieved (Hotels.com)
Team
Who you will work with
History
Our journey through projects
- 2017
Chemessen · Mol-Instincts
Search Engine Optimization engagement
- 2017
Hotels.com
Content Marketing engagement
- 2018
DANIEL WELLINGTON
Content Marketing engagement
- 2018
World of Tanks
Digital Marketing engagement
- 2019
lululemon Korea
SEO & Media Strategy engagement
- 2020
KMONG
Technical & Content SEO engagement
- 2021
ExpressVPN
Technical & Content SEO engagement
- 2023
JIMMY CHOO
Media Strategy & Planning engagement
- 2025
Longchamp
Search Engine Optimization engagement
- 2025
Rentree
Content Marketing training
- 2026
Rentree
Search Engine Optimization engagement
- 2026
Aents
Technical & Content SEO engagement
Our approach
Our perspective
247COMPASS combines the precision of a data analyst with the execution skills of an engineer to turn marketing hypotheses into tangible business results. We work alongside teams in production, offering actionable solutions that can be deployed and measured immediately rather than advice that stops at strategy.
Next step
Let’s talk about your next direction
Connect with 247COMPASS for search, content and media strategy.