TEAM NAVER Conference DAN 24: Review
A review of NAVER’s DAN 24 vision for generative AI across search, advertising, Place and shopping, and its implications for users and business partners.
TEAM NAVER Conference DAN 24: “NEXT, N — A New Leap, a Changing NAVER”
The NAVER DAN24 conference took place on 11–12 November 2024 at the COEX Grand Ballroom.
The first day began with CEO Choi Soo-yeon’s keynote, followed by presentations from leaders in search, maps, HyperCLOVA X, advertising and shopping. Recordings were uploaded progressively from December after the event. Here we review the changes and ambitions NAVER presented.
DAN24 Opening Keynote: A New Leap, a Changing NAVER — CEO Choi Soo-yeon#
NAVER DAN 24 opening keynote: a new leap, a changing NAVER
The opening keynote outlined NAVER’s vision and strategy for generative AI, including its application across search, advertising, Place and shopping to improve user experience and strengthen partnerships. The On-Service AI approach emphasised tailored services, while growth in activity among users in their teens through thirties supported confidence in the platform’s future. NAVER aims to strengthen competitiveness and expand its ecosystem through highly personalised AI experiences. Read the detailed review below.
NAVER’s On-Service AI Strategy
DAN24 Keynote 01: On-Service AI — From Search to Discovery and a Stronger Creator Ecosystem#
NAVER described how AI could improve search and discovery while strengthening its creator ecosystem. At the centre is On-Service AI, including AI Briefing to summarise results and connect content, alongside expanded personalised recommendations. Plans for blogs, Clips and other platforms include AI creation tools, additional revenue opportunities and stronger creator networking. The goal is a richer and more convenient experience for users and more opportunities for creators. Read the detailed review below.