marketing on 247COMPASS

Analysing Spikes in site: Operator Queries in Google Search Console

Sat, 22 Aug 2026 16:33:13 +0900

Some websites have observed sharp increases in queries beginning with the site: operator in Google Search Console performance reports. Such reports usually describe queries that expose or lead to clicks on website URLs. Large numbers of site:yourdomain.com or site:yourdomain.com/folder?q=keyword queries differ from typical human discovery behaviour.

SEO Is Not Dead: From Ranking Tricks to Search Ecosystem Optimization

Tue, 04 Aug 2026 12:29:55 +0900

Why Are Those Who Declared SEO Dead Talking About robots.txt Again?#

“SEO is dead; GEO is the new black” has become a familiar message in marketing and LinkedIn feeds. The argument is that AI chatbots will replace search, making traditional SEO obsolete.

Google’s Continuing Updates: Focus on Customers, Not Technology

Thu, 02 Jul 2026 14:13:58 +0900

I am Sangwon Jeong, founder of 247COMPASS.

Digital marketing and search are changing at a remarkable pace. From 2025 through June 2026, Google released successive core and spam updates that reshaped the search ecosystem.

NAVER Search Transformation: A Strategy for Digital Marketers in 2026

Thu, 08 Jan 2026 21:00:00 +0900

💡 Google and NAVER both emphasise trustworthy, expert content as AI-generated material grows. This article compares Google’s E-E-A-T approach with NAVER’s LLM-based AuthGR and considers how customer value, originality and problem-solving can guide digital marketing in 2026.

[Google Insight] Accelerating Marketing: Removing Team Bottlenecks with Nano Banana Pro

Thu, 18 Dec 2025 12:47:58 +0900

Marketing teams face a clear challenge: content consumption is accelerating exponentially while production capacity often grows only incrementally. This speed gap creates opportunity costs.

The central problem is not a lack of ideas, but a delivery bottleneck. While teams repeat visual revisions or spend days resizing assets for global campaigns, the trend may already have moved on.

Why Context Matters More Than Content

Tue, 22 Jul 2025 15:51:04 +0900

In 2016, I began asking a question: “Why does some carefully produced content receive no response, while other content spreads unexpectedly?”

From that point, I focused on customer context rather than content quality or keywords alone. This was not simply curiosity; it grew from intensive experimentation and failure within NAVER’s distinctive ecosystem.

Google AI Max for Search Campaigns: Analysis and Five Preparation Strategies

Wed, 07 May 2025 23:09:37 +0900

I am Sangwon Jeong, Digital Marketing Director at 247COMPASS. Google’s announcement of AI Max for Search campaigns signals another significant change for our industry. Designed to improve search campaign performance through Google AI, this new feature suite prompts marketers to consider how to prepare and use it effectively.

[Podcast] AI, Media and Search: Reshaping Marketing in 2025

Sat, 15 Mar 2025 12:00:00 +0900

Digital Marketing Salon, in which 247COMPASS founder Sangwon Jeong participates, has launched a podcast after a long process of experimentation and setbacks.

Across three themes—AI, media and search—we reviewed 2024 and explored the outlook for 2025. A conversation between two marketers may sound unassuming, but it offers plenty of small observations worth considering.

Website Data Analysis: Google Analytics vs Search Console

Sat, 15 Mar 2025 06:38:12 +0900

Website Data Analysis: Google Analytics vs Search Console#

Website analysis is essential to improving digital marketing performance. Misunderstanding why Google Analytics and Search Console report different data can lead to poor decisions. This article explains their measurement structures and how to interpret them together.

On-Service AI: From Search to Discovery and a Stronger Creator Ecosystem

Mon, 06 Jan 2025 20:02:58 +0900

At NAVER’s DAN24 conference, keynote speakers Choi Jae-ho and Lee Il-gu outlined the company’s AI vision. The central aim is to improve user experience and strengthen the creator ecosystem through On-Service AI.

DAN24: NAVER’s On-Service AI Strategy — CEO Choi Soo-yeon’s Keynote

Sun, 05 Jan 2025 22:21:41 +0900

NAVER CEO Choi Soo-yeon’s DAN24 opening keynote offered a view of the company’s growth and On-Service AI strategy. This review considers the direction presented for its services and ecosystem.

NAVER DAN 24 opening keynote: a new leap, a changing NAVER

TEAM NAVER Conference DAN 24: Review

Sun, 05 Jan 2025 21:33:25 +0900

TEAM NAVER Conference DAN 24: “NEXT, N — A New Leap, a Changing NAVER”

The NAVER DAN24 conference took place on 11–12 November 2024 at the COEX Grand Ballroom.

The first day began with CEO Choi Soo-yeon’s keynote, followed by presentations from leaders in search, maps, HyperCLOVA X, advertising and shopping. Recordings were uploaded progressively from December after the event. Here we review the changes and ambitions NAVER presented.

The Next Level of SEO: Search Ecosystem Optimization

Fri, 18 Oct 2024 00:20:00 +0900

01. The Paradigm Shift#

In the era of SEO, AEO and GEO, we look beyond the engine to the ecosystem.

Search is at a major turning point. Beyond traditional search engines, Answer Engine Optimization (AEO) addresses AI answers, while Generative Engine Optimization (GEO) considers how generative AI reconstructs information.

Responding to NAVER’s Referrer Restrictions: Actions and a Comparison with Google

Fri, 16 Aug 2024 15:04:03 +0900

💡 NAVER’s decision to limit some referrer information is understood as a privacy measure. For website operators and digital marketers in Korea, the change can reduce access to acquisition data.

Google Reverses Third-Party Cookie Deprecation: Background and Marketing Implications

Thu, 08 Aug 2024 17:35:44 +0900

In 2024, Google reversed its plan to phase out third-party cookies after four years of preparation. Against a wider shift towards privacy, this decision had significant implications for digital marketing.