Glossary

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Browse terms (309)

301 Redirect

301 리디렉션

An HTTP status code indicating a permanent move to a new URL and supporting the transfer of link equity.

302 Redirect

302 리다이렉트

An HTTP response code indicating that a resource is temporarily available at another URL.

404 Not Found

404 오류

An HTTP client-error status indicating that the requested resource was not found.

Accelerated Mobile Pages

AMP

A lightweight HTML framework introduced in 2015 to support fast mobile pages.

Ad Rank

광고 순위

Google's auction-time assessment determining whether and where an ad appears, based on the bid, advertising quality, the expected impact of ad assets and the context of the auction.

Ad Set

광고 세트

The middle level of Meta's campaign, ad set and ad hierarchy, specifying audiences, budgets where applicable, bidding strategies, placements and schedules.

Advantage+

어드밴티지+

Meta's AI automation framework for targeting, creative combinations, budget allocation and placements, increasingly incorporated into default campaign workflows since 2024.

Advantage+ Shopping Campaigns (ASC)

어드밴티지+ 쇼핑 캠페인

An ecommerce campaign format that uses AI to automate audience selection, creative combinations and budget allocation, building on dynamic product advertising and product catalog capabilities.

Agentic Search

에이전틱 검색

Search in which AI autonomously expands queries and iterates through multiple stages of retrieval and evaluation to conduct detailed research.

Agentic Web

에이전틱 웹

A web environment in which AI agents autonomously browse, read data and execute tasks alongside human users.

AggregateRating Schema

평점 구조화 데이터

Schema describing an aggregate rating value and review count for an item, potentially displayed as stars in eligible search results.

AI Agent

AI 에이전트

An intelligent AI system that autonomously browses the web, invokes tools, reasons and synthesizes results to achieve a given goal.

AI Citation

AI 인용

A source identified by a generative AI system through a footnote or link as factual support for a statement in its answer.

AI Crawler

AI 크롤러

A dedicated bot that collects web content for generative AI training data or real-time search-based answers.

AI Mode

A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.

AI Overviews

A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.

AI Referral Traffic

AI 리퍼럴 트래픽

Visits generated when users click source links within AI answers, including ChatGPT, Perplexity and AI Overviews.

AI Search

AI 검색

Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.

AI Search Optimization

AI 검색 최적화

The work of making website content easier for generative AI search engines to understand and consider as a trustworthy source.

AI Slop

AI 슬롭

Low-quality content mass-produced indiscriminately with AI to pursue views or search visibility without delivering value to users.

AI Visibility

AI 가시성

The frequency and share of brand appearances in answers from generative AI platforms such as ChatGPT, Claude and Perplexity.

AI-Native Advertising

AI 네이티브 광고

A concept describing advertising in which AI interprets live conversational meaning and intent to match ads, instead of relying mainly on conventional keywords or demographics.

Alt Attribute

alt 태그

An HTML alternative-text attribute that describes an image when it cannot be displayed or is read by a screen reader.

Anchor Text

앵커 텍스트

The visible, clickable wording of a hyperlink.

Andromeda

안드로메다

Meta's large-scale ad retrieval engine, which rapidly narrows millions of candidate ads to a relevant subset before the more detailed ranking stage performed by models such as GEM.

Answer Engine

답변 엔진

A system that provides complete summarized answers to complex questions rather than simply listing links to web documents.

Answer Engine Optimization

AEO

A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.

Astro Framework

아스트로

A content-focused web framework that aims to ship no JavaScript by default.

Audience Tools

오디언스 툴

The source describes Audience Tools as optional OpenAI advertiser features announced on June 17, 2026 that allow first-party customer data, such as email lists, to support ChatGPT ad targeting.

Automated JSON-LD Injection

구조화 데이터 자동 주입

Automatically compiling CMS content and metadata fields into Schema.org JSON-LD during a build.

Backlink

백링크

An inbound link from an external website referencing a page on your website.

Bounce Rate

이탈률

The proportion of sessions that do not meet the analytics platform's engagement criteria.

An Advantage+ Creative capability described in the source as introduced in 2026, using brand logos, colors and historical creative references to maintain a consistent identity in AI-generated images and video.

Brand Mention

브랜드 멘션

A textual reference to a brand or product on the web, whether or not it contains a hyperlink.

BreadcrumbList Schema

브레드크럼

A navigation path that expresses the current page's position within a site's hierarchy.

Builder.io

A visual headless platform that converts Figma designs into code or exposes front-end components on a drag-and-drop canvas.

Bumper Ads

범퍼 광고

A non-skippable YouTube video ad format lasting up to six seconds, purchased on a cost-per-thousand-impressions basis.

Cache Invalidation

프론트엔드 캐시 무효화

Invalidating outdated CDN, browser and server caches after CMS content changes.

Canonical Tag (rel=canonical)

캐노니컬 태그

A tag identifying the preferred URL among duplicate or substantially similar pages.

Chain of Thought (CoT)

사고 사슬

A prompting technique that encourages intermediate reasoning steps to improve an LLM's accuracy on complex problems.

ChatGPT Ads

ChatGPT 광고

The source describes ChatGPT Ads as an OpenAI advertising product tested in the United States from February 2026 and launched on a self-service platform in May, with sponsored cards below ChatGPT answers.

ChatGPT Search

ChatGPT search

OpenAI's integration of live web search into ChatGPT, providing current web information and source links through a conversational interface.

Chunking

청킹

Preprocessing that divides large source documents into meaningful pieces sized for retrieval and embedding in a RAG system.

Claude Web Search

Claude 웹 검색

A feature that enables Anthropic's Claude models to invoke live web search and reference current documents in their answers.

Click-Through Rate (CTR)

클릭률

The proportion of search impressions that result in clicks.

Content API (REST / GraphQL)

콘텐츠 API

An interface that delivers content from a headless CMS to the front end as JSON through REST or GraphQL.

Content Audit

콘텐츠 감사

A systematic review of published content to decide what to retain, improve, consolidate or remove based on value and performance.

Content Match Ad

콘텐츠 매칭 광고

Contextual content-network advertising that automatically matches ads to the subject of articles on Korean platforms, including NAVER News, Blog and Cafe and Daum partner publishers.

Content Quality

콘텐츠 품질

The degree to which content is accurate, original, trustworthy, sufficiently detailed and useful for solving a user's problem.

Content Refresh

콘텐츠 리프레시

Updating an existing article with current evidence, examples or useful features to restore its relevance and performance.

Contentful

콘텐트풀

An enterprise API-first cloud platform for composable content.

Contentful (Composable Content Platform)

콘텐츠풀

An enterprise API-first cloud headless CMS that defines content models as JSON and delivers them through global CDNs and GraphQL.

Context Engineering

컨텍스트 엔지니어링

The comprehensive practice of selecting instructions, conversation history, retrieved documents and tools to create the most useful input for an AI task.

Context Hints

컨텍스트 힌트

The source describes Context Hints as an advertiser input that explains relevant conversational topics, situations and contexts instead of specifying keywords for bidding.

Context Window

컨텍스트 윈도우

The maximum number of tokens a language model can consider within a single request-and-response interaction.

Conversational Conversion Tracking

대화형 전환 추적

The source describes Conversational Conversion Tracking as matching later online or offline purchases to ChatGPT ad exposure, even without a click, through advertiser transaction data and an OpenAI conversion API integration with LiveRamp in June 2026.

Conversion Rate

전환율

The share of visitors who complete a defined business action, such as a purchase, registration or inquiry.

Conversions API (CAPI)

전환 API

A server-side tracking method that sends conversion data directly from an advertiser's server to Meta, reducing reliance on browser cookies and exposure to browser-level ad blocking.

Core Audience

핵심 타겟

Traditional targeting configured directly from Meta's demographic, location, interest and behavioral options, allowing advertisers to begin without first-party customer data.

Core Web Vitals

코어 웹 바이탈

Google's page-experience metrics for loading, visual stability and interaction responsiveness.

Cost Per Acquisition (CPA)

전환당비용

The average advertising expenditure required to generate one conversion, such as a purchase, registration or inquiry, and a direct measure of acquisition efficiency.

Cost Per Click (CPC)

클릭당비용

A digital advertising pricing model in which an advertiser is charged for each ad click, and the standard charging model for search advertising.

Cost Per Mille (CPM)

노출당비용

A pricing model that charges for every 1,000 ad impressions, paying for exposure irrespective of whether a user clicks.

Cost Per Time (CPT)

CPT 광고

A fixed-price model for buying advertising inventory for a specified time slot or period, regardless of clicks or impressions, commonly used for reserved homepage banners on NAVER and Kakao.

Course Schema

강좌 구조화 데이터

Schema describing a course or educational program, including its name, provider and relevant delivery information.

Crawl Budget

크롤 버짓

The crawl capacity and demand that determine how many pages search engines fetch over time.

Crawling

크롤링

The process through which search crawlers follow links, discover URLs and retrieve new or updated content.

Creative Tools

크리에이티브 툴

The source describes Creative Tools as OpenAI advertiser features introduced alongside Audience Tools in June 2026 to generate ad images and copy within the ChatGPT advertising platform.

CreativeWork (isAccessibleForFree)

페이월 콘텐츠 구조화 데이터

Markup that identifies subscription-only content so search systems can distinguish a legitimate paywall from deceptive cloaking.

Custom Audience

맞춤 타겟

A first-party audience created from a business's customer email or phone lists, website activity or app events for precise advertising targeting.

Dataset Schema

데이터셋 구조화 데이터

Markup describing a dataset's name, scope, downloadable formats and licensing for dataset discovery.

Daum Display Ad

다음 디스플레이 광고

Banner advertising on the Daum portal's homepage, News, Cafe and other inventory, managed through Kakao Moment.

Decoupled Architecture

디커플드 아키텍처

A software architecture in which independent back-end and front-end layers communicate exclusively through APIs.

Domain Authority (DA)

도메인 권위

A third-party score assessing a domain's relative search competitiveness using its backlink profile.

Duplicate Content

중복 콘텐츠

Identical or substantially similar content available at multiple URLs within or across domains.

Edge Deployment

CDN 에지 배포

Deploying static assets and serverless functions to distributed CDN locations close to users.

Embedding

임베딩

A technique that represents the meaning of words, sentences or documents as coordinates in a multidimensional numerical vector space.

Entity

엔티티

An independently identifiable concept, such as a person, place, organization or object, with a distinct definition.

Event Schema

이벤트 구조화 데이터

Markup describing an event's date, location, attendance format and ticket offers.

Evergreen Content

에버그린 콘텐츠

Content that continues to provide practical value and attract demand beyond a short-lived news or seasonal cycle.

Experience Expertise Authoritativeness Trust

E-E-A-T

Google's four content-quality considerations: Experience, Expertise, Authoritativeness and Trustworthiness.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Favicon

파비콘

The small icon that identifies a site in browser tabs and supported search-result presentations.

Featured Snippet

Fine-tuning

파인튜닝

Additional training that adjusts a pretrained model's weights using a dataset specific to a domain or task.

Function Calling

함수 호출

A capability that allows an LLM to identify when an external function or API is needed and generate its arguments in JSON.

Gemini Deep Research

A Google Gemini capability that investigates hundreds of web sources through multiple research stages and synthesizes them into a professional report.

Generative Ads Recommendation Model

GEM

A next-generation AI model for Meta ad ranking, described in the source as announced in November 2025, applying generative AI architecture to improve computational efficiency by approximately four times compared with its predecessor.

Generative Engine Optimization

GEO

A marketing strategy designed to improve the opportunity for a brand to be cited in answers from AI-powered generative engines as well as search engines.

GFA (Glad For Advertiser)

네이버 성과형 디스플레이 광고

NAVER's real-time-bidding display advertising platform for image and video placements across its mobile homepage, News, Cafe, Band and other properties, formerly commonly called GFA and subsequently branded as NAVER performance display advertising.

Ghost CMS

Ghost

A lightweight independent CMS focused on publishing and paid newsletter subscriptions.

Ghost CMS (Headless Mode)

고스트 CMS

A Node.js publishing platform that can operate headlessly through its built-in Content API.

Google Ads

구글 애즈

An advertising platform for managing Google's advertising inventory across Search, Display, YouTube, Gmail and Google Maps through a single account.

Google Analytics 4

GA4

Google's event-based analytics platform for measuring behavior and conversion journeys across websites and apps.

Google Business Profile

구글 비즈니스 프로필

A free tool for managing a business's location, hours, photos and reviews on Google Search and Maps.

Google Core Update

구글 코어 업데이트

A broad update to Google's ranking systems that reassesses how content is evaluated across search results.

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

Google Display Network (GDN)

구글 디스플레이 네트워크

Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.

Google Penalty

구글 페널티

A search visibility loss associated with violations of Google's spam policies, including manual actions and algorithmic suppression.

Google Search Ads

검색광고

Google's core text advertising format, displayed above or below search results when users search for particular keywords.

Google Search Console

구글 서치 콘솔

Google's official platform for monitoring search impressions, clicks, average position, indexing and website errors.

Google Search Operators

구글 검색 연산자

Advanced Google search commands such as site:, filetype:, inurl: and intitle:.

Google SEO

구글 SEO

Optimizing a website for Google's crawling, indexing and ranking systems.

Google Tag Manager (GTM)

구글 태그 매니저

A free system for managing analytics and advertising tags through an interface rather than repeated website-code deployments.

Googlebot

구글봇

Google's automated web crawler used to discover and retrieve web documents.

Grounding

그라운딩

The process of connecting AI answers to trustworthy factual material, such as verified web documents or databases, to reduce unsupported generation.

H1 Heading Tag

H1 태그

The highest-level HTML heading that identifies a web page's main subject.

Hallucination

할루시네이션

A phenomenon in which an AI language model invents false information or sources and presents them as plausible facts.

Heading Tags (H1~H6)

H태그

HTML headings that organize content into a logical hierarchy and make its structure explicit.

Headless Content Management System

헤드리스 CMS

An architecture that separates content management from the front-end interface and delivers content through APIs.

Headless WordPress

워드프레스 (헤드리스 모드)

Using WordPress for content storage and Gutenberg authoring while a separate Astro or Next.js front end handles presentation.

Helpful Content System

헬프풀 콘텐츠 시스템

Google's people-first content initiative, introduced in 2022 and incorporated into its core ranking systems in 2024.

HowTo Schema

하우투 구조화 데이터

Schema describing the steps, materials and media needed to complete a task.

hreflang Attribute

hreflang

An HTML annotation identifying language and regional alternatives for a multilingual site.

HTTP Status Code

HTTP 상태 코드

A three-digit response code describing the outcome of an HTTP request.

Hugo SSG

휴고

A Go-based static site generator designed to build large sites quickly.

Hybrid Search

하이브리드 검색

A retrieval approach that combines traditional keyword-based lexical search, such as BM25, with vector search based on semantic similarity.

Hydration

하이드레이션

Attaching client-side event listeners and state to server-rendered HTML to make it interactive.

Hypertext Transfer Protocol Secure

HTTPS

A protocol that encrypts client-server communication using SSL/TLS certificates.

Image SEO

이미지 SEO

Optimizing image filenames, file sizes, formats and alternative text for search and performance.

ImageObject License Schema

이미지 라이선스 메타데이터

Metadata identifying an image's rights and licensing information for eligible image-search license labels.

In-Feed Ads

인피드 광고(틱톡)

TikTok's standard ad format, appearing naturally among organic videos in the For You feed and supporting interactions such as likes, comments and shares.

In-Feed Video Ads

인피드 동영상 광고

A YouTube ad format presented as a thumbnail and text in the home feed, search results and related-video listings, with viewing initiated by the user's selection.

In-Market Audiences

구매의도 잠재고객

Google audience segments identifying users who appear to be actively considering purchases in a particular product or service category, based on signals such as search history, website visits and app use.

Incremental Static Regeneration

ISR (증분 정적 재생성)

Periodically regenerating selected static pages in the background without rebuilding the entire site.

Indexing

색인

The process of analyzing retrieved web pages and storing their information in a search engine's index.

IndexNow Protocol

IndexNow

A protocol for notifying participating search engines when website content changes.

Internal Link

내부 링크

A hyperlink connecting one webpage to another within the same domain.

Islands Architecture

아일랜드 아키텍처

Rendering interactive parts of a static page as independent components.

ItemList Schema

캐러셀 구조화 데이터

Markup that expresses an ordered group of items and can support eligible carousel-style presentations.

JavaScript APIs and Markup

잼스택

A web architecture built on client-side JavaScript, reusable APIs and pre-rendered markup.

JavaScript SEO

Optimizing rendering and indexing for websites built with JavaScript frameworks.

JobPosting Schema

채용정보 구조화 데이터

Markup describing a vacancy's role, compensation, location and employment type for supported job-search experiences.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

Kakao Biz Board

카카오 비즈보드

Kakao Moment's flagship banner product, displayed prominently at the top of KakaoTalk's Chats tab and capable of reaching a broad share of daily users.

Kakao Business Channel

카카오 비즈니스 채널

An official business or brand account within KakaoTalk, enabling communication with users who add the channel and publication of product and event information through its home page.

Kakao Commerce Catalog Ad

카카오 커머스 카탈로그 광고

A Kakao commerce catalog advertising product described in the source as introduced in 2026, automatically using product information registered with services such as Talk Deal and KakaoTalk Gift.

Kakao Message Ad

카카오 메시지 광고

Direct-message advertising sent to users who have added a KakaoTalk Channel, used to encourage purchases and return visits through Kakao's messaging ecosystem, including business messaging products where their rules permit.

Kakao Moment

카카오모먼트

Kakao's official advertising management platform, bringing together inventory across the KakaoTalk Chats tab, Daum, KakaoStory, Kakao Maps and other Kakao properties.

Kakao Pixel & SDK

카카오 픽셀 & SDK

Website tracking scripts and app SDKs that collect behavior such as visits, purchases and registrations for conversion measurement and retargeting in Kakao Moment.

Keyword Cannibalization

키워드 카니벌리제이션

A situation in which multiple pages on one site target overlapping search intent and compete for the same queries.

Keyword Match Types

키워드 매치 유형

Exact, phrase and broad match settings that determine how closely a user's query must relate to an advertiser's keyword for an ad to be eligible.

Keyword Research

키워드 리서치

Researching the language, demand and competition associated with searches made by target customers.

Keyword Stuffing

키워드 스터핑

The unnatural repetition of keywords intended to manipulate search rankings.

Knowledge Cutoff

지식 컷오프

The point in time through which a pretrained language model's training data was collected.

Knowledge Graph

지식 그래프

A knowledge database that organizes entities and their relationships as a network of nodes and edges.

Knowledge Panel

지식 패널

A search-results information panel summarizing an entity such as a person, organization or place.

Large Language Model

LLM

A deep-learning neural network pretrained on extensive text data to understand and generate language in a humanlike form.

Large Language Model Optimization

LLMO

The work of helping different LLMs recognize a brand and its products as accurate, positively represented entities.

Lead Gen Forms

리드 젠 폼

LinkedIn's lead collection format that opens an in-platform form prefilled with profile information, such as name, job title, company and email, allowing submission in a few taps without an external landing page.

Link Building

링크빌딩

Earning relevant, high-quality backlinks from authoritative and trustworthy external websites.

Link Disavow

링크 디스어보우

A Search Console tool for asking Google to disregard specific backlinks when assessing a site's link signals.

Link Equity (Link Juice)

링크 가치

The authority and ranking signals that hyperlinks can pass between webpages.

llms.txt Standard

llms.txt

A Markdown-based proposal that helps LLMs and AI agents quickly identify a website's essential information and documentation.

Local SEO

로컬 SEO

Optimizing a location-based business for maps and local search results.

LocalBusiness Schema

지역 비즈니스 구조화 데이터

Markup describing a physical business's address, opening hours, telephone number and other practical details.

Long-tail Keyword

롱테일 키워드

Specific, relatively low-volume search queries, often longer phrases, that can express a clear purchasing or problem-solving intent.

Lookalike Audience

룩얼라이크 오디언스

An audience expansion method that uses existing customer lists or pixel conversion data as a seed to identify new Meta users with similar characteristics and behavior.

Matched Audiences

매치드 오디언스

LinkedIn's targeting capabilities that match website visitors, customer contact lists and company account lists to its professional audience data.

MathSolver Schema

수학 문제 풀이 구조화 데이터

Schema describing a mathematical problem-solving application and relevant solving capabilities.

MemberProgram Schema

멤버십 프로그램 구조화 데이터

E-commerce markup describing a loyalty program's membership tiers, points and member benefits.

Merchant Listing

판매자 등록정보

Product information used for merchant-listing experiences, including eligible free shopping listings.

MerchantReturnPolicy Schema

반품 정책 구조화 데이터

Markup describing a merchant's return period, fees and methods.

Message Ads (Sponsored InMail)

메시지 광고

LinkedIn advertising delivered directly to a target user's inbox as a personal message, previously commonly known as Sponsored InMail.

Meta Ads Manager

메타 광고관리자

Meta's official tool for managing advertising across Facebook, Instagram, Threads, Messenger and other supported Meta inventory through a unified account.

Meta Description

메타 디스크립션

An HTML meta tag that summarizes a page, often used as the descriptive text beneath a search-result title.

Meta Pixel

메타 픽셀

JavaScript tracking code installed on a website to capture behaviors such as visits, cart additions and purchases, supplying data for Meta conversion optimization, retargeting and lookalike audiences.

Microdata

마이크로데이터

An approach to embedding structured data directly in HTML using attributes such as itemscope, itemtype and itemprop.

Microsoft Copilot

마이크로소프트 코파일럿

Microsoft's AI assistant, combining Bing search with GPT-family models and integrated across Windows, Edge and Office applications.

Mobile Usability

모바일 사용성

Optimizing readability, viewport behavior and touch interactions for smartphone screens.

Mobile-first Indexing

모바일 우선 인덱싱

Google's use of the mobile version of a page as the primary basis for indexing.

Model Context Protocol

MCP

A protocol that enables AI models to interact with external data sources and tools through a standardized, security-conscious interface.

Movie Schema

영화 구조화 데이터

Markup describing a film's title, director, cast, release date and duration.

Multimodal Search

멀티모달 검색

Search that understands and processes multiple input formats, including text, images, audio and video.

NAVER AI Briefing

네이버 AI 브리핑

Naver's AI search service that presents concise answers and credible sources at the top of integrated search results.

NAVER Brand Search Ad

네이버 브랜드검색광고

A reserved search advertising product that places a dedicated branded module, including images, video and multiple links, at the top of NAVER integrated results for a brand or business name.

NAVER Guaranteed Display Ad

네이버 보장형 디스플레이광고

A reserved advertising product that secures prominent NAVER desktop or mobile homepage inventory, such as Timeboard and Rollingboard, for a predefined period or impression volume at an agreed price.

NAVER Place Ad

네이버 플레이스광고

A local advertising product that promotes business listings near the top of NAVER Maps and Place search results, primarily serving offline businesses such as restaurants, salons and clinics.

NAVER Power Contents Ad

네이버 파워컨텐츠광고

A content-linked search advertising product that promotes informational posts from NAVER channels such as Blog, Post and Cafe in search results.

NAVER Power Link

네이버 파워링크

NAVER's core text search advertising product, displayed above or below integrated search results and purchased on a cost-per-click basis.

NAVER Quality Index

네이버 광고 품질지수

NAVER's keyword-level advertising quality indicator, displayed as one to seven bars and reflecting factors such as click-through rate and ad relevance in search products including Power Link.

NAVER Search Advisor

네이버 서치어드바이저

Naver's official webmaster service for checking discovery and indexing and submitting sitemaps and RSS feeds.

NAVER SEO

네이버 SEO

Optimizing web content for Naver Search and its ecosystem, including Smart Blocks, blogs, cafes and Knowledge iN.

NAVER Shopping Search Ad

네이버 쇼핑검색광고

Product-level search ads displaying images, prices and review counts in NAVER Shopping results and the shopping section of integrated search, linked to NAVER Smart Store product data.

NAVER Smart Block

네이버 스마트블록

Naver's integrated-search presentation that groups results for a query into topic-specific blocks such as frequently sought or well-received content.

NAVER Smart Channel

네이버 스마트채널

A banner placement at the top of NAVER mobile integrated search results, independent of the search query and available through GFA campaigns.

Negative Keywords

제외 키워드

Keywords that prevent ads from appearing for specified searches, providing essential control over the wider reach of broad and phrase match.

NewsArticle Schema

뉴스 기사 구조화 데이터

News-specific markup identifying an article's publication and modification dates, authors and publisher.

Next.js

넥스트제이에스

A React full-stack framework supporting SSG, SSR, ISR and React Server Components.

nofollow Attribute (rel=nofollow)

노팔로우

A link attribute indicating that a link should not be treated as an ordinary ranking endorsement.

noindex Directive

노인덱스

A directive instructing search engines to exclude a page from their index.

Off-page SEO

오프페이지 SEO

Authority-building activities outside a website, including backlinks, brand mentions and PR.

Offer Schema

판매 조건 구조화 데이터

Commerce schema describing the price, currency, availability and validity period of an offer.

On-page SEO

온페이지 SEO

Optimizing the text, HTML elements, images and internal links within a web page.

Open Graph (og tags)

오픈그래프

Metadata that controls link-preview titles, descriptions and images in social platforms and messaging services.

OpenAI Ads Manager (ads.openai.com)

OpenAI 광고관리자

The source describes OpenAI Ads Manager as a self-service ChatGPT advertising platform launched on May 6, 2026, allowing account registration, budget setting, creative uploads and pacing without a minimum-budget restriction.

Organic Traffic

오가닉 트래픽

Visits arriving through unpaid search results rather than paid advertisements.

Organization Schema

조직 구조화 데이터

Markup describing an organization's official name, logo, address and contact information.

Orphan Page

고아 페이지

A webpage with no incoming internal links from other pages on the website.

Page Speed

페이지 속도

The time and work required for a requested page's content and resources to render.

PageSpeed Insights

페이지스피드 인사이트

Google's performance tool combining real-user CrUX field data with Lighthouse lab measurements.

Pagination

페이지네이션

Dividing large article or product lists into numbered, navigable pages.

Payload CMS

페이로드 CMS

An open-source, code-first TypeScript headless CMS built for Node.js and Next.js, with self-hosting on internal databases.

Performance Max

실적 최대화 캠페인

A campaign type that combines Google's advertising inventory across Search, Display, YouTube, Gmail, Maps and Discover, using AI to allocate budget and creative against conversion objectives.

Perplexity AI

Perplexity

An AI search service that combines live web retrieval with LLM-generated summaries and explicit source footnotes for each answer.

Person Schema

인물 구조화 데이터

Foundational schema identifying a person through their name, role, affiliation, qualifications and official profiles.

Placement

게재위치

The setting that determines where Meta ads appear, such as Facebook Feed, Instagram Reels, Stories, Threads and Messenger, with automated Advantage+ Placements or manual selection.

PostalAddress Schema

주소 구조화 데이터

Schema expressing street addresses, postal codes, localities, regions and countries in a structured format.

Product Schema

상품 구조화 데이터

Core commerce markup describing a product's name, brand, model and images, often combined with offers and ratings.

Product Snippet

제품 스니펫

A product-oriented enhancement within ordinary organic results that can show ratings, reviews, prices or availability.

ProductGroup Schema

상품 옵션 구조화 데이터

Commerce markup that groups product variants such as colors, sizes or capacities and connects them to a parent product group.

ProfilePage Schema

프로필 페이지 구조화 데이터

Markup describing an author's or expert's profile page and connecting it to a clearly identified person.

Prompt

프롬프트

The instructions and contextual text supplied to an AI language model to elicit a desired answer or action.

Prompt Engineering

프롬프트 엔지니어링

The practice of designing instructions, structure and examples to obtain better results from an AI model.

Prompt Injection

프롬프트 인젝션

An attack that uses malicious input to override an AI system's intended instructions or safety constraints.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.

Quality Score

품질평가점수

Google's keyword-level diagnostic score from 1 to 10, evaluating expected click-through rate, ad relevance and landing page experience to help advertisers assess advertising quality.

Query Fan-out

쿼리 팬아웃

A technique that divides a complex question into multiple subqueries, searches them in parallel and synthesizes the results.

Query Rewriting

쿼리 재작성

The process of converting ambiguous or conversational questions into explicit queries that help a retrieval system find accurate results.

RDFa (Resource Description Framework in Attributes)

RDFa

A W3C approach to adding semantic meaning and entity relationships through attributes in HTML markup.

React Server Components (RSC)

리액트 서버 컴포넌트

A component model that executes on the server and streams rendered output or an RSC payload without shipping its component code to the browser.

Recipe Schema

레시피 구조화 데이터

Schema describing a recipe's preparation and cooking time, ingredients, nutrition and instructions.

Redirect

리디렉션

Automatically sending visitors and crawlers from one URL to another.

Reels Ads

릴스 광고

Full-screen video ads displayed between short-form vertical videos in Instagram and Facebook Reels, Meta's inventory competing with YouTube Shorts and TikTok.

Referring Domain

참조 도메인

A unique external domain linking to your website at least once.

Reinforcement Learning from Human Feedback

RLHF

A training approach that uses human preference judgments to build a reward model and align LLM outputs with human intent.

Remarketing

리마케팅

A retargeting technique that identifies visitors who leave a website or app without converting and subsequently reaches them with ads through channels such as GDN and YouTube.

Reranker

리랭커

A component that precisely reassesses the semantic relevance of initially retrieved documents with a cross-encoder model and reorders them.

Responsive Display Ads

반응형 디스플레이 광고

A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.

Responsive Search Ads (RSA)

반응형 검색광고

A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.

Restaurant Schema

식당 구조화 데이터

Restaurant-specific markup describing menus, price ranges, opening hours and reservation information.

Retrieval-Augmented Generation

RAG

A technique that retrieves current information from external documents or the web and adds it to an LLM prompt to support accurate answers.

Review Schema

리뷰 구조화 데이터

Schema describing an individual review, its author, the reviewed item and its rating.

Rich Results

리치 결과

An enhanced search result with additional elements such as ratings, prices, images or supported expandable information.

Rich Results Test

리치 결과 테스트

Google's official tool for checking whether structured data meets the requirements of supported rich-result features.

Robots Exclusion Standard

robots.txt

A root-level text file defining which website paths compliant crawlers may access.

Robots Meta Tag

robots meta tag

A page-level HTML meta tag controlling search indexing, link following and preview behavior.

RSS Feed

RSS 피드

An XML syndication format distributing recently published posts and their metadata.

sameAs Schema Property

사이트 연관채널

The sameAs property used to connect official external channels that identify the same organization or brand.

Sanity.io

새니티

A headless CMS combining a React-based collaborative studio with a Content Lake for structured, connected content.

Schema Markup

스키마 마크업

Structured-data markup that uses the Schema.org vocabulary to describe content and entities semantically.

Schema Markup Validator

스키마 마크업 검사기

A tool for validating structured data against the broader Schema.org vocabulary.

Schema.org

스키마닷오알지

A collaborative initiative that defines and maintains a shared vocabulary for structured data on the web.

Search Engine Optimization

검색엔진최적화

Optimizing websites and content for search systems and user intent to increase unpaid search traffic.

Search Engine Results Page

SERP

The results page displayed after a user submits a query to a search engine.

Search Intent

검색 의도

The underlying objective a user wants to accomplish when searching for a particular keyword.

Search Quality Rater Guidelines

검색 품질 평가자 가이드라인

Google's official guidelines for human evaluators who assess the quality of search results.

Search Removal

구글 검색결과 삭제

The process of asking Google to remove or temporarily suppress results containing sensitive personal information or outdated content.

Search Terms Report

검색어 보고서

A report showing the queries users actually entered alongside the advertiser's keywords that triggered ads, used to assess the quality of broad and phrase matching.

Search Volume

키워드 검색량

The estimated number of searches for a keyword during a specified period, commonly one month.

Semantic Caching

시맨틱 캐싱

A performance and cost optimization technique that reuses earlier LLM answers for semantically similar questions based on embedding similarity, even when the wording differs.

Semantic Search

시맨틱 검색

Search that interprets context, intent and relationships between entities rather than relying only on exact keyword matches.

SEO Audit

SEO 진단

A comprehensive assessment of technical infrastructure, on-page elements, content quality and backlinks.

SEO Writing

SEO 글쓰기

Writing that satisfies search intent while making the content's context easy for search engines to understand.

Server-Side Rendering

SSR (서버 사이드 렌더링)

Generating HTML dynamically on the server for each incoming request and delivering it to the browser.

Share of Model (SoM)

Share of Model

A metric measuring how frequently AI models recommend or mention a brand relative to competitors for questions in a given industry.

ShippingService Schema

배송 정책 구조화 데이터

Markup describing shipping costs, delivery times and service regions for commerce systems.

Site Migration

사이트 마이그레이션

A major change to a website's domain, CMS, protocol, URL hierarchy or underlying infrastructure.

Site Name (WebSite Schema)

사이트 이름

Markup that provides a website's preferred name and alternative names for search-result identification.

Sitelinks

사이트링크

Automatically selected links to important subpages that appear beneath a site's main search result.

Sitemap Index

사이트맵 인덱스

A parent sitemap listing multiple sitemap files for sites exceeding individual sitemap limits.

Skippable In-Stream Ads (TrueView)

건너뛸 수 있는 인스트림 광고

A YouTube video ad format that appears before, during or after videos and can be skipped after five seconds. Under cost-per-view bidding, charges apply when a viewer meets the qualifying viewing threshold or interacts with the ad.

Smart Bidding

스마트 입찰

Google's automated bidding technology, using machine learning to analyze historical conversion data and hundreds of auction-time signals, including device, location, time and query context, to set a bid for each auction.

Smart Performance Campaign

스마트 퍼포먼스 캠페인

A performance-focused automated TikTok campaign format that uses AI to optimize targeting, bidding and creative combinations, comparable in principle to Meta Advantage+ and Google Performance Max.

Snippet

스니펫

The brief descriptive preview shown beneath a search-result title and URL.

Soft 404

소프트 404

A page that returns a successful HTTP status despite missing or effectively empty content.

SoftwareApplication Schema

소프트웨어 구조화 데이터

Markup describing an application or SaaS product's category, compatible operating systems, price and download information.

Spam Update

구글 스팸 업데이트

A Google search-system update targeting violations of spam policies, such as link spam, cloaking and scaled content abuse.

Spark Ads

스파크 애즈

TikTok's native advertising format that promotes existing organic posts from a brand's own account or an authorized creator instead of requiring a separate advertising-only video.

Speakable Schema

말하기 구조화 데이터

Markup identifying concise passages that are suitable for text-to-speech presentation by compatible voice services.

Static Site Generation

SSG (정적 사이트 생성)

Generating pre-rendered HTML, CSS and JavaScript as static files at build time.

Storyblok

A SaaS headless CMS combining a visual editor with component-based content blocks.

Strapi Headless CMS

스트라피

An open-source Node.js headless CMS with a customizable content-type builder and APIs.

Structured Data

구조화 데이터

A machine-readable metadata format that uses Schema.org vocabulary to describe the meaning of page content.

Structured Data Manual Action

구조화 데이터 직접 조치

A manual action against misleading or spammy structured data that can remove eligibility for rich results.

Subdomain

서브도메인

A prefixed domain used to separate a distinct area from the root website.

Target CPA (tCPA)

목표 전환당비용

A Smart Bidding strategy that automatically adjusts auction bids to achieve the advertiser's desired average cost per conversion.

Target ROAS (tROAS)

목표 광고 투자수익

A Smart Bidding strategy that adjusts bids to achieve an advertiser's target ratio of conversion value, such as revenue, to advertising expenditure.

Technical SEO

테크니컬 SEO

The optimization of website infrastructure so search engines can efficiently crawl, render and index its content.

Thin Content

씬 콘텐츠

Low-value pages with little useful information, including copied or abusively generated content.

Threads Ads

쓰레드 광고

Advertising on Meta's text-oriented Threads platform. The source describes a January 2026 formal rollout and a September change allowing independent delivery with a Threads profile rather than requiring an Instagram account.

TikTok Ads Manager

틱톡 광고관리자

TikTok's official platform for creating, managing and analyzing advertising, using a three-level campaign, ad group and ad hierarchy similar to Meta Ads Manager.

TikTok Pixel

틱톡 픽셀

Website tracking code that sends visits and conversion events, including cart additions and purchases, to TikTok's advertising system, serving a role comparable to Meta Pixel.

TikTok Shop Ads

틱톡 샵 광고

Commerce advertising connected to TikTok Shop, using product tags in videos or live streams to promote purchases directly within the app.

Title Tag

타이틀 태그

The HTML title element that names a document in browser tabs and can inform its search-result title.

Token

토큰

The smallest unit of text processed by an AI model, which may be a word, character or subword fragment.

Topic Cluster

토픽 클러스터

An internal-link architecture connecting a broad pillar page with pages covering specific related subtopics.

Topical Authority

토픽 권위

The breadth and depth of a site's expertise and content coverage within a particular subject area.

TopView

탑뷰

TikTok's premium full-screen advertising placement encountered at the start of an app session, frequently purchased through reserved high-visibility arrangements.

TVSeries Schema

TV 시리즈 구조화 데이터

Markup describing a television series, including seasons, episodes, broadcast dates and cast.

Urchin Tracking Module Parameters

UTM 파라미터

Standard campaign parameters such as utm_source, utm_medium and utm_campaign that identify acquisition sources in analytics.

URL Inspection

URL 검사

A Search Console feature for inspecting a URL's indexing, crawling and rendered-page status.

URL Structure

URL 구조

A consistent address hierarchy that communicates a website's topics and structure.

VacationRental Schema

공유숙박 구조화 데이터

Schema describing a short-term vacation rental, including its location, pricing and amenities.

Vector Database

벡터 데이터베이스

A specialized database that stores numerical representations of content and searches them rapidly by semantic similarity.

Video SEO

동영상 SEO

Optimizing video metadata so video content can be discovered effectively in search results and video-search experiences.

VideoObject Schema

동영상 구조화 데이터

Markup describing a video's title, description, thumbnail, upload date and duration for supported video search appearances.

Visual Headless CMS

비주얼 헤드리스 CMS

A CMS architecture combining headless APIs with visual, drag-and-drop page editing for marketers.

Voice Search

음성 검색

Search conducted through spoken questions to a smart speaker or mobile voice assistant, typically returning a single spoken answer.

Webflow

웹플로우

A visual CMS and hosting platform that generates production code through no-code design tools.

Webhook

웹훅

An event-driven mechanism that triggers hosting builds and deployments when CMS content is created, updated or deleted.

Webmaster Tools

웹마스터도구

Search-engine platforms that provide website owners with crawling, indexing and performance information.

White Hat vs Black Hat SEO

화이트햇과 블랙햇 SEO

The distinction between optimization that follows search-engine policies and manipulative tactics that exploit their systems.

XML Sitemap

An XML document listing important URLs and their modification dates for search engines.

Your Money or Your Life

YMYL

Topics that can materially affect people's health, financial stability, safety or well-being and therefore require especially reliable information.

Zero-click Search

제로클릭 검색

A search completed without clicking an external website because information in a SERP summary or knowledge panel satisfies the user.