Ad Rank
광고 순위
Google's auction-time assessment determining whether and where an ad appears, based on the bid, advertising quality, the expected impact of ad assets and the context of the auction.
Advertising
Explore advertising terms with clear definitions, practical business applications and guidance on implementation and related concepts.
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Browse terms (40)
Bumper Ads
범퍼 광고
A non-skippable YouTube video ad format lasting up to six seconds, purchased on a cost-per-thousand-impressions basis.
Content Match Ad
콘텐츠 매칭 광고
Contextual content-network advertising that automatically matches ads to the subject of articles on Korean platforms, including NAVER News, Blog and Cafe and Daum partner publishers.
Cost Per Acquisition (CPA)
전환당비용
The average advertising expenditure required to generate one conversion, such as a purchase, registration or inquiry, and a direct measure of acquisition efficiency.
Cost Per Click (CPC)
클릭당비용
A digital advertising pricing model in which an advertiser is charged for each ad click, and the standard charging model for search advertising.
Cost Per Mille (CPM)
노출당비용
A pricing model that charges for every 1,000 ad impressions, paying for exposure irrespective of whether a user clicks.
Cost Per Time (CPT)
CPT 광고
A fixed-price model for buying advertising inventory for a specified time slot or period, regardless of clicks or impressions, commonly used for reserved homepage banners on NAVER and Kakao.
Daum Display Ad
다음 디스플레이 광고
Banner advertising on the Daum portal's homepage, News, Cafe and other inventory, managed through Kakao Moment.
GFA (Glad For Advertiser)
네이버 성과형 디스플레이 광고
NAVER's real-time-bidding display advertising platform for image and video placements across its mobile homepage, News, Cafe, Band and other properties, formerly commonly called GFA and subsequently branded as NAVER performance display advertising.
Google Ads
구글 애즈
An advertising platform for managing Google's advertising inventory across Search, Display, YouTube, Gmail and Google Maps through a single account.
Google Display Network (GDN)
구글 디스플레이 네트워크
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
Google Search Ads
검색광고
Google's core text advertising format, displayed above or below search results when users search for particular keywords.
In-Feed Video Ads
인피드 동영상 광고
A YouTube ad format presented as a thumbnail and text in the home feed, search results and related-video listings, with viewing initiated by the user's selection.
In-Market Audiences
구매의도 잠재고객
Google audience segments identifying users who appear to be actively considering purchases in a particular product or service category, based on signals such as search history, website visits and app use.
Kakao Biz Board
카카오 비즈보드
Kakao Moment's flagship banner product, displayed prominently at the top of KakaoTalk's Chats tab and capable of reaching a broad share of daily users.
Kakao Business Channel
카카오 비즈니스 채널
An official business or brand account within KakaoTalk, enabling communication with users who add the channel and publication of product and event information through its home page.
Kakao Commerce Catalog Ad
카카오 커머스 카탈로그 광고
A Kakao commerce catalog advertising product described in the source as introduced in 2026, automatically using product information registered with services such as Talk Deal and KakaoTalk Gift.
Kakao Message Ad
카카오 메시지 광고
Direct-message advertising sent to users who have added a KakaoTalk Channel, used to encourage purchases and return visits through Kakao's messaging ecosystem, including business messaging products where their rules permit.
Kakao Moment
카카오모먼트
Kakao's official advertising management platform, bringing together inventory across the KakaoTalk Chats tab, Daum, KakaoStory, Kakao Maps and other Kakao properties.
Kakao Pixel & SDK
카카오 픽셀 & SDK
Website tracking scripts and app SDKs that collect behavior such as visits, purchases and registrations for conversion measurement and retargeting in Kakao Moment.
Keyword Match Types
키워드 매치 유형
Exact, phrase and broad match settings that determine how closely a user's query must relate to an advertiser's keyword for an ad to be eligible.
NAVER Brand Search Ad
네이버 브랜드검색광고
A reserved search advertising product that places a dedicated branded module, including images, video and multiple links, at the top of NAVER integrated results for a brand or business name.
NAVER Guaranteed Display Ad
네이버 보장형 디스플레이광고
A reserved advertising product that secures prominent NAVER desktop or mobile homepage inventory, such as Timeboard and Rollingboard, for a predefined period or impression volume at an agreed price.
NAVER Place Ad
네이버 플레이스광고
A local advertising product that promotes business listings near the top of NAVER Maps and Place search results, primarily serving offline businesses such as restaurants, salons and clinics.
NAVER Power Contents Ad
네이버 파워컨텐츠광고
A content-linked search advertising product that promotes informational posts from NAVER channels such as Blog, Post and Cafe in search results.
NAVER Power Link
네이버 파워링크
NAVER's core text search advertising product, displayed above or below integrated search results and purchased on a cost-per-click basis.
NAVER Quality Index
네이버 광고 품질지수
NAVER's keyword-level advertising quality indicator, displayed as one to seven bars and reflecting factors such as click-through rate and ad relevance in search products including Power Link.
NAVER Shopping Search Ad
네이버 쇼핑검색광고
Product-level search ads displaying images, prices and review counts in NAVER Shopping results and the shopping section of integrated search, linked to NAVER Smart Store product data.
NAVER Smart Channel
네이버 스마트채널
A banner placement at the top of NAVER mobile integrated search results, independent of the search query and available through GFA campaigns.
Negative Keywords
제외 키워드
Keywords that prevent ads from appearing for specified searches, providing essential control over the wider reach of broad and phrase match.
Performance Max
실적 최대화 캠페인
A campaign type that combines Google's advertising inventory across Search, Display, YouTube, Gmail, Maps and Discover, using AI to allocate budget and creative against conversion objectives.
Quality Score
품질평가점수
Google's keyword-level diagnostic score from 1 to 10, evaluating expected click-through rate, ad relevance and landing page experience to help advertisers assess advertising quality.
Remarketing
리마케팅
A retargeting technique that identifies visitors who leave a website or app without converting and subsequently reaches them with ads through channels such as GDN and YouTube.
Responsive Display Ads
반응형 디스플레이 광고
A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.
Responsive Search Ads (RSA)
반응형 검색광고
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
Search Terms Report
검색어 보고서
A report showing the queries users actually entered alongside the advertiser's keywords that triggered ads, used to assess the quality of broad and phrase matching.
Skippable In-Stream Ads (TrueView)
건너뛸 수 있는 인스트림 광고
A YouTube video ad format that appears before, during or after videos and can be skipped after five seconds. Under cost-per-view bidding, charges apply when a viewer meets the qualifying viewing threshold or interacts with the ad.
Smart Bidding
스마트 입찰
Google's automated bidding technology, using machine learning to analyze historical conversion data and hundreds of auction-time signals, including device, location, time and query context, to set a bid for each auction.
Target CPA (tCPA)
목표 전환당비용
A Smart Bidding strategy that automatically adjusts auction bids to achieve the advertiser's desired average cost per conversion.
Target ROAS (tROAS)
목표 광고 투자수익
A Smart Bidding strategy that adjusts bids to achieve an advertiser's target ratio of conversion value, such as revenue, to advertising expenditure.