Effective bidding requires distinguishing the bid an advertiser sets from the actual CPC charged. Auction outcomes and advertising quality influence the final price, so the charge can differ from the maximum bid. CPC can range from hundreds to tens of thousands of Korean won depending on the industry and keyword competition; understanding sector-specific CPC benchmarks is therefore the starting point for budgeting.
An ad with an exceptionally low click-through rate can lose serving opportunities even when its CPC appears inexpensive. Evaluate CPC together with conversion rate rather than in isolation.
Google's keyword-level diagnostic score from 1 to 10, evaluating expected click-through rate, ad relevance and landing page experience to help advertisers assess advertising quality.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
