CPM is generally suited to awareness campaigns intended to expose a brand to as many people as possible within a defined period, rather than being chosen solely for conversion efficiency. Select CPC or CPM according to the campaign objective; confusing the two can lead to weak click generation and poor efficiency when impressions are purchased without an effective conversion strategy.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
