Unlike guaranteed display advertising purchased for fixed periods or impressions, GFA uses real-time bidding and can start with smaller budgets, improving accessibility for smaller businesses. Catalog campaigns linked to Smart Store product data can automate product creatives and retargeting, reducing separate creative production and tracking setup requirements in supported configurations.
Select the available charging model, such as CPC, CPV or CPM, according to the campaign objective. Where supported, use NAVER Shopping-linked catalog campaigns to automatically turn product listings into ad creatives without a separate pixel installation.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.
A campaign type that combines Google's advertising inventory across Search, Display, YouTube, Gmail, Maps and Discover, using AI to allocate budget and creative against conversion objectives.
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