Previously known as AdWords, Google Ads initially focused on search advertising. Following its 2018 rebrand, it evolved into an integrated platform spanning display, YouTube and app campaigns. Campaigns share conversion and customer data, allowing signals collected through search to support automated bidding in display and YouTube campaigns. A clear account structure organized around campaign objectives, together with accurate conversion tracking, therefore provides the foundation for account-wide performance.
A unified conversion-tracking and bidding system enables simultaneous optimization across multiple advertising channels, making Google Ads a starting point for much of digital advertising expenditure.
Define the campaign objective, such as conversions, leads or website traffic, before launch so that Google’s automated bidding algorithms begin learning from the appropriate signals.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.
A campaign type that combines Google's advertising inventory across Search, Display, YouTube, Gmail, Maps and Discover, using AI to allocate budget and creative against conversion objectives.
A YouTube video ad format that appears before, during or after videos and can be skipped after five seconds. Under cost-per-view bidding, charges apply when a viewer meets the qualifying viewing threshold or interacts with the ad.
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