Google’s display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
GDN is widely described as reaching more than 90% of internet users worldwide. Its breadth also brings considerable variation in placement quality, making placement exclusions a critical operating discipline. Although it is less suited than search advertising to identifying explicit purchase intent, combining demographic targeting, interests and remarketing lists makes it useful for broad, upper-funnel audience discovery.
Maintain placement exclusion lists and review placement reports regularly. Otherwise, ads may appear on low-quality websites and undermine the brand’s image.
A retargeting technique that identifies visitors who leave a website or app without converting and subsequently reaches them with ads through channels such as GDN and YouTube.
The setting that determines where Meta ads appear, such as Facebook Feed, Instagram Reels, Stories, Threads and Messenger, with automated Advantage+ Placements or manual selection.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
