Formerly called TrueView discovery ads, this format offers an experience close to organic YouTube content because users choose to start watching rather than encountering an inserted in-stream ad. Thumbnail appeal and click-through rate are critical performance drivers, so thumbnail optimization techniques used by YouTube creators are equally relevant.
The thumbnail and title are the primary elements that encourage users to select the video. Invest in thumbnail design as carefully as for organic YouTube content.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
