In-Market Audiences identify users actively considering a purchase through search, browsing and app signals, supporting category-relevant ad targeting.
Unlike remarketing, in-market audiences do not depend on a brand’s existing visitors. They use Google’s broader behavioral signals to reach new prospects currently considering a purchase. These audiences can be highly competitive because other advertisers pursue them too, so custom segments are often used alongside them to improve targeting precision.
They help display and YouTube campaigns discover new prospects with strong conversion potential, even when the advertiser has little first-party audience data.
Broad categories, such as automobiles, increase reach but reduce specificity. Select narrower subcategories, such as midsize SUVs, where possible to improve relevance and conversion rate.
A retargeting technique that identifies visitors who leave a website or app without converting and subsequently reaches them with ads through channels such as GDN and YouTube.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
