Advertising

카카오 비즈보드

Biz Board appears on one of KakaoTalk’s most frequently opened screens, supporting rapid reach. Strong competition can also increase advertising fatigue and performance volatility. A weak landing page can immediately lose visitors acquired from this valuable placement, making end-to-end landing experience design essential.

Business applications and impact#

The messenger environment combines frequent visits with substantial usage time, making Biz Board useful for large campaigns seeking rapid growth in impressions and clicks.

Implementation guidance and considerations#

The prominent Chats-tab placement can accumulate fatigue quickly. Refresh creative regularly and use A/B tests to balance audience fatigue against performance.

Google Ads

구글 애즈

An advertising platform for managing Google's advertising inventory across Search, Display, YouTube, Gmail and Google Maps through a single account.

Google Search Ads

검색광고

Google's core text advertising format, displayed above or below search results when users search for particular keywords.

Google Display Network (GDN)

구글 디스플레이 네트워크

Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.

Responsive Search Ads (RSA)

반응형 검색광고

A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.

Responsive Display Ads

반응형 디스플레이 광고

A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.

Performance Max

실적 최대화 캠페인

A campaign type that combines Google's advertising inventory across Search, Display, YouTube, Gmail, Maps and Discover, using AI to allocate budget and creative against conversion objectives.