Kakao Message Ads reach KakaoTalk Channel subscribers through direct messages, supporting repeat visits and purchases within applicable messaging rules.
Message advertising functions much like a CRM channel and is particularly useful for retention and repeat purchases, such as sending a coupon to a customer who abandoned a cart. Delivery can be relatively inexpensive and open rates high, but excessive frequency can cause users to block the channel, eroding its long-term audience asset.
Because recipients have already shown interest by adding the channel, this CRM-oriented format can achieve higher open and conversion rates than ordinary impression-based advertising.
Obtain clear consent for relevant advertising messages before sending. Channel relationships and messaging permissions must be managed in accordance with Korea’s applicable information and communications regulations and the rules for each messaging product.
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