Brand Search is purchased for a defined period at a predetermined price rather than through a live auction, making expenditure predictable and independent of ongoing bid competition. It is often used around product launches and promotions to direct branded search visitors reliably to official channels.
It secures prominent official brand information and promotions on branded searches, strengthening trust and conversion while reducing the prominence of competing paid messages.
The fixed-period or guaranteed-delivery purchase model creates a higher initial spending requirement than ordinary CPC ads. Verify official brand eligibility and trademark requirements before booking.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
