Advertising

네이버 플레이스광고

Place ads integrate directly with NAVER’s local search experience and occupy a role broadly comparable to Google’s local advertising products. Review volume and ratings influence both organic visibility and the probability of conversion after an ad click. Sustained review management is therefore necessary alongside paid advertising.

Business applications and impact#

It reaches location-and-business-category searches, such as restaurants in Gangnam, and can directly generate visits, reservations and phone inquiries.

Implementation guidance and considerations#

Before launch, ensure the Place page is complete, including opening hours, menus, photographs and reviews. A useful listing is essential to turn ad clicks into actual visits.

Conversion Rate

전환율

The share of visitors who complete a defined business action, such as a purchase, registration or inquiry.

Google Ads

구글 애즈

An advertising platform for managing Google's advertising inventory across Search, Display, YouTube, Gmail and Google Maps through a single account.

Google Search Ads

검색광고

Google's core text advertising format, displayed above or below search results when users search for particular keywords.

Google Display Network (GDN)

구글 디스플레이 네트워크

Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.

Responsive Search Ads (RSA)

반응형 검색광고

A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.

Responsive Display Ads

반응형 디스플레이 광고

A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.