NAVER Quality Index uses one to seven bars to summarize keyword ad quality, reflecting click-through performance and relevance in products like Power Link.
The bar display helps advertisers assess keyword quality quickly. For low-rated keywords, improving the relationship between ad copy and landing pages addresses the underlying issue. NAVER does not disclose detailed algorithmic weights, but improving click-through rate is widely regarded in practice as an important quality lever.
New keywords may begin with a middle-range rating, such as four bars, which changes as performance data accumulates. Avoid stopping a keyword prematurely based only on weak results in its first few days.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
