Smart Channel sits above even Power Link ads in mobile search, creating substantial exposure opportunities. Because it is not tied directly to search intent, its click-through rate can be lower than search advertising. It is often combined with feed and content placements within GFA to expand overall reach.
Use broadly relevant brand messaging. Creative that depends on a specific keyword context is less suitable than a clear introduction to the brand itself.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
