Negative keywords can influence campaign performance as strongly as positive keywords. For campaigns using broad match, a standard operating practice is to review search term reports at least weekly and continuously exclude irrelevant queries. An account-wide shared negative keyword list provides consistent quality control without repeating the same setup for every new campaign.
Create shared exclusions for low-purchase-intent terms such as free, jobs and reviews where appropriate, and apply them across relevant campaigns to simplify management.
A report showing the queries users actually entered alongside the advertiser's keywords that triggered ads, used to assess the quality of broad and phrase matching.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
