The most efficient approach is to prioritize whichever of the three disclosed components is rated Below Average: expected click-through rate, ad relevance or landing page experience. Landing page experience reflects loading speed, mobile usability and how closely the content matches the advertised keyword, requiring close collaboration between advertising and website teams.
Better underlying advertising quality can support a higher position at the same bid or the same position at a lower cost, directly improving advertising efficiency.
Quality Score itself is a diagnostic rather than the score used directly in each auction. Improve the underlying alignment among keywords, ad copy and landing pages instead of optimizing only for the displayed number.
Google's auction-time assessment determining whether and where an ad appears, based on the bid, advertising quality, the expected impact of ad assets and the context of the auction.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
