Remarketing reaches previous website or app visitors with follow-up ads, using channels such as display and YouTube to encourage a return and conversion.
Remarketing is most effective when audiences are segmented by visited pages, such as a product detail page, or behaviors, such as abandoning a cart. Each segment can then receive a tailored message, including a discount coupon or low-stock reminder. As third-party tracking becomes more restricted, first-party audience data collected through Google tags becomes increasingly important.
These warm prospects already know the brand and have demonstrated interest, potentially delivering higher conversion rates and lower CPA than prospecting campaigns.
Implement remarketing tracking through the Google tag, gtag.js, or a Google Analytics integration. Operate it alongside appropriate cookie consent controls in accordance with privacy requirements such as GDPR.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
