The Search Terms Report reveals actual queries that triggered ads, helping advertisers review match quality and identify useful or irrelevant searches.
The search terms report provides retrospective validation of keyword strategy. A common optimization cycle adds converting queries as keywords with dedicated bidding, while excluding irrelevant or poorly converting searches. As broad matching expands the range of eligible queries, frequent review of this report becomes increasingly important for account management.
It reveals the gap between registered keywords and actual searches, providing the evidence needed both to discover new keywords and to add negative keywords.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
