Smart Bidding includes Target CPA, Target ROAS, Maximize Conversions and Maximize Conversion Value. The volume and quality of conversion data are the most important determinants of algorithm performance. Frequent major changes during learning can restart the learning process and reduce performance, so minimize disruptive changes and introduce smaller adjustments gradually.
It optimizes bids with a level of multidimensional precision that is impractical to reproduce manually, leading many medium-sized and large accounts to move from manual bidding to Smart Bidding.
Allow sufficient conversion history for learning to stabilize; 30 days or approximately 30 conversions is a useful operating reference rather than a universal eligibility rule. Repeated changes to strategy or budget during learning can trigger renewed learning and unstable results.
The average advertising expenditure required to generate one conversion, such as a purchase, registration or inquiry, and a direct measure of acquisition efficiency.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
