A Smart Bidding strategy that automatically adjusts auction bids to achieve the advertiser’s desired average cost per conversion. Explore its practical uses.
Daily CPA may fall above or below the target, but the strategy aims to approach the target average over a sufficient evaluation period, typically two weeks or longer. It is better suited to lead generation and registration campaigns with similar conversion values than to ecommerce businesses where product values vary widely.
It helps businesses with broadly equal conversion values, such as lead generation or registration, acquire as many conversions as efficiently as possible within the budget.
Setting a target far below historical average CPA can cause overly conservative bidding and a sharp decline in conversion volume. Reduce the target progressively from the current average instead.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.
A campaign type that combines Google's advertising inventory across Search, Display, YouTube, Gmail, Maps and Discover, using AI to allocate budget and creative against conversion objectives.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
