Target ROAS resembles Target CPA but optimizes conversion value rather than conversion count. Connecting ecommerce tracking and dynamically sending basket or actual transaction values allows more sophisticated optimization, including stronger bids for users likely to purchase higher-value products.
For ecommerce businesses with varying product prices, it concentrates bids on conversions that contribute more revenue rather than merely increasing conversion volume.
Send accurate conversion values, ideally actual transaction amounts, with conversion tracking. Without meaningful value data, the optimization target cannot produce useful results.
Google's display advertising network, distributing image and video ads across millions of partner websites and apps, as well as inventory on YouTube and Gmail.
A search advertising format in which advertisers supply up to 15 headlines and four descriptions, and Google automatically selects combinations suited to the user's query and context.
A display advertising format that combines uploaded images, logos, headlines and descriptions into layouts automatically adapted to different ad placements.
A campaign type that combines Google's advertising inventory across Search, Display, YouTube, Gmail, Maps and Discover, using AI to allocate budget and creative against conversion objectives.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
