AI-powered Advertising Glossary

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AI-Native Advertising

AI 네이티브 광고

A concept describing advertising in which AI interprets live conversational meaning and intent to match ads, instead of relying mainly on conventional keywords or demographics.

Audience Tools

오디언스 툴

The source describes Audience Tools as optional OpenAI advertiser features announced on June 17, 2026 that allow first-party customer data, such as email lists, to support ChatGPT ad targeting.

The source describes ChatGPT Ads as an OpenAI advertising product tested in the United States from February 2026 and launched on a self-service platform in May, with sponsored cards below ChatGPT answers.

Context Hints

컨텍스트 힌트

The source describes Context Hints as an advertiser input that explains relevant conversational topics, situations and contexts instead of specifying keywords for bidding.

Conversational Conversion Tracking

대화형 전환 추적

The source describes Conversational Conversion Tracking as matching later online or offline purchases to ChatGPT ad exposure, even without a click, through advertiser transaction data and an OpenAI conversion API integration with LiveRamp in June 2026.

Creative Tools

크리에이티브 툴

The source describes Creative Tools as OpenAI advertiser features introduced alongside Audience Tools in June 2026 to generate ad images and copy within the ChatGPT advertising platform.

OpenAI Ads Manager (ads.openai.com)

OpenAI 광고관리자

The source describes OpenAI Ads Manager as a self-service ChatGPT advertising platform launched on May 6, 2026, allowing account registration, budget setting, creative uploads and pacing without a minimum-budget restriction.