AI-Native Advertising highlights a different operating model. The source contrasts Google’s disclosure of the keywords and search terms used in advertising with OpenAI’s lack of keyword-level disclosure about which parts of a conversation triggered a match. It reports that industry specialists in 2026 consequently recommend treating ChatGPT advertising as a new medium with its own operating principles rather than merely an extension of Google Search Ads.
The source describes ChatGPT Ads as an OpenAI advertising product tested in the United States from February 2026 and launched on a self-service platform in May, with sponsored cards below ChatGPT answers.
The source describes a Sponsored Card as the standard ChatGPT ad format, visually separated below an answer and labeled "Sponsored", with a title, description, image and link.
The source describes Context Hints as an advertiser input that explains relevant conversational topics, situations and contexts instead of specifying keywords for bidding.
The source describes Audience Tools as optional OpenAI advertiser features announced on June 17, 2026 that allow first-party customer data, such as email lists, to support ChatGPT ad targeting.
The source describes Creative Tools as OpenAI advertiser features introduced alongside Audience Tools in June 2026 to generate ad images and copy within the ChatGPT advertising platform.
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