The source describes ChatGPT Ads as sponsored cards below AI answers, introducing conversational ad placement rather than conventional keyword bidding.
The source describes ChatGPT Ads as fundamentally different from traditional keyword-bidding search advertising. Instead of buying specific keywords, advertisers supply context hints describing conversations in which their products would be relevant, and AI matches ads to live conversational context. According to the source’s account of principles announced in January 2026, ads are clearly labeled “Sponsored” and visually separated from answers; OpenAI states that advertising does not influence the substance of ChatGPT’s responses. Sensitive conversations involving health, mental health or politics are described as excluded by default.
The source presents ChatGPT’s hundreds of millions of active users as the foundation of a new advertising channel. It reports that OpenAI declared itself an advertising business at Cannes Lions 2026 and projected USD 2.5 billion in advertising revenue for 2026.
The source directs advertisers to ads.openai.com and states that ads appear only for Free and the lower-cost Go tier, described as USD 8 per month, rather than paid tiers such as Plus, Pro or Business. These time-sensitive details require current confirmation.
The source describes Context Hints as an advertiser input that explains relevant conversational topics, situations and contexts instead of specifying keywords for bidding.
The source describes a Sponsored Card as the standard ChatGPT ad format, visually separated below an answer and labeled "Sponsored", with a title, description, image and link.
The source describes Audience Tools as optional OpenAI advertiser features announced on June 17, 2026 that allow first-party customer data, such as email lists, to support ChatGPT ad targeting.
The source describes Creative Tools as OpenAI advertiser features introduced alongside Audience Tools in June 2026 to generate ad images and copy within the ChatGPT advertising platform.
The source describes OpenAI Ads Manager as a self-service ChatGPT advertising platform launched on May 6, 2026, allowing account registration, budget setting, creative uploads and pacing without a minimum-budget restriction.
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