AI-powered Advertising

OpenAI 광고관리자

The source presents a compressed rollout timeline: a test announcement in January 2026, a private pilot in February, CPC bidding in April, self-service launch in May and audience and creative tools in June. It also reports that LiveRamp became the first independent advertising-technology partner to connect conversion data to OpenAI’s conversion API in June 2026. This is described as an initial step toward third-party measurement capable of including offline purchases. These dated rollout and partnership claims should be checked against current primary sources.

Business applications and impact#

The source describes a transition from a private pilot for large advertisers requiring USD 250,000 to USD 300,000 commitments in February 2026 to a broadly accessible platform with those budget requirements removed after May.

Implementation guidance and considerations#

The source lists an email address, business details, a tax ID such as an EIN, a payment method and a landing page as account requirements. It reports that CPC bidding was added in April 2026 alongside the initial CPM-based approach.

Cost Per Click (CPC)

클릭당비용

A digital advertising pricing model in which an advertiser is charged for each ad click, and the standard charging model for search advertising.

Conversions API (CAPI)

전환 API

A server-side tracking method that sends conversion data directly from an advertiser's server to Meta, reducing reliance on browser cookies and exposure to browser-level ad blocking.

Creative Tools

크리에이티브 툴

The source describes Creative Tools as OpenAI advertiser features introduced alongside Audience Tools in June 2026 to generate ad images and copy within the ChatGPT advertising platform.

ChatGPT Ads

ChatGPT 광고

The source describes ChatGPT Ads as an OpenAI advertising product tested in the United States from February 2026 and launched on a self-service platform in May, with sponsored cards below ChatGPT answers.

Sponsored Card

스폰서 카드

The source describes a Sponsored Card as the standard ChatGPT ad format, visually separated below an answer and labeled "Sponsored", with a title, description, image and link.