AI Search & GEO / AEO Glossary

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Browse terms (55)

Agentic Search

에이전틱 검색

Search in which AI autonomously expands queries and iterates through multiple stages of retrieval and evaluation to conduct detailed research.

Agentic Web

에이전틱 웹

A web environment in which AI agents autonomously browse, read data and execute tasks alongside human users.

AI Agent

AI 에이전트

An intelligent AI system that autonomously browses the web, invokes tools, reasons and synthesizes results to achieve a given goal.

AI Citation

AI 인용

A source identified by a generative AI system through a footnote or link as factual support for a statement in its answer.

AI Crawler

AI 크롤러

A dedicated bot that collects web content for generative AI training data or real-time search-based answers.

AI Mode

A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.

AI Overviews

A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.

AI Referral Traffic

AI 리퍼럴 트래픽

Visits generated when users click source links within AI answers, including ChatGPT, Perplexity and AI Overviews.

AI Search

AI 검색

Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.

AI Search Optimization

AI 검색 최적화

The work of making website content easier for generative AI search engines to understand and consider as a trustworthy source.

AI Slop

AI 슬롭

Low-quality content mass-produced indiscriminately with AI to pursue views or search visibility without delivering value to users.

AI Visibility

AI 가시성

The frequency and share of brand appearances in answers from generative AI platforms such as ChatGPT, Claude and Perplexity.

Answer Engine

답변 엔진

A system that provides complete summarized answers to complex questions rather than simply listing links to web documents.

Answer Engine Optimization

AEO

A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.

Brand Mention

브랜드 멘션

A textual reference to a brand or product on the web, whether or not it contains a hyperlink.

Chain of Thought (CoT)

사고 사슬

A prompting technique that encourages intermediate reasoning steps to improve an LLM's accuracy on complex problems.

ChatGPT Search

ChatGPT search

OpenAI's integration of live web search into ChatGPT, providing current web information and source links through a conversational interface.

Chunking

청킹

Preprocessing that divides large source documents into meaningful pieces sized for retrieval and embedding in a RAG system.

Claude Web Search

Claude 웹 검색

A feature that enables Anthropic's Claude models to invoke live web search and reference current documents in their answers.

Context Engineering

컨텍스트 엔지니어링

The comprehensive practice of selecting instructions, conversation history, retrieved documents and tools to create the most useful input for an AI task.

Context Window

컨텍스트 윈도우

The maximum number of tokens a language model can consider within a single request-and-response interaction.

Embedding

임베딩

A technique that represents the meaning of words, sentences or documents as coordinates in a multidimensional numerical vector space.

Entity

엔티티

An independently identifiable concept, such as a person, place, organization or object, with a distinct definition.

Fine-tuning

파인튜닝

Additional training that adjusts a pretrained model's weights using a dataset specific to a domain or task.

Function Calling

함수 호출

A capability that allows an LLM to identify when an external function or API is needed and generate its arguments in JSON.

Gemini Deep Research

A Google Gemini capability that investigates hundreds of web sources through multiple research stages and synthesizes them into a professional report.

Generative Engine Optimization

GEO

A marketing strategy designed to improve the opportunity for a brand to be cited in answers from AI-powered generative engines as well as search engines.

Grounding

그라운딩

The process of connecting AI answers to trustworthy factual material, such as verified web documents or databases, to reduce unsupported generation.

Hallucination

할루시네이션

A phenomenon in which an AI language model invents false information or sources and presents them as plausible facts.

Hybrid Search

하이브리드 검색

A retrieval approach that combines traditional keyword-based lexical search, such as BM25, with vector search based on semantic similarity.

Knowledge Cutoff

지식 컷오프

The point in time through which a pretrained language model's training data was collected.

Knowledge Graph

지식 그래프

A knowledge database that organizes entities and their relationships as a network of nodes and edges.

Large Language Model

LLM

A deep-learning neural network pretrained on extensive text data to understand and generate language in a humanlike form.

Large Language Model Optimization

LLMO

The work of helping different LLMs recognize a brand and its products as accurate, positively represented entities.

llms.txt Standard

llms.txt

A Markdown-based proposal that helps LLMs and AI agents quickly identify a website's essential information and documentation.

Microsoft Copilot

마이크로소프트 코파일럿

Microsoft's AI assistant, combining Bing search with GPT-family models and integrated across Windows, Edge and Office applications.

Model Context Protocol

MCP

A protocol that enables AI models to interact with external data sources and tools through a standardized, security-conscious interface.

Multimodal Search

멀티모달 검색

Search that understands and processes multiple input formats, including text, images, audio and video.

NAVER AI Briefing

네이버 AI 브리핑

Naver's AI search service that presents concise answers and credible sources at the top of integrated search results.

NAVER Smart Block

네이버 스마트블록

Naver's integrated-search presentation that groups results for a query into topic-specific blocks such as frequently sought or well-received content.

Perplexity AI

Perplexity

An AI search service that combines live web retrieval with LLM-generated summaries and explicit source footnotes for each answer.

Prompt

프롬프트

The instructions and contextual text supplied to an AI language model to elicit a desired answer or action.

Prompt Engineering

프롬프트 엔지니어링

The practice of designing instructions, structure and examples to obtain better results from an AI model.

Prompt Injection

프롬프트 인젝션

An attack that uses malicious input to override an AI system's intended instructions or safety constraints.

Query Fan-out

쿼리 팬아웃

A technique that divides a complex question into multiple subqueries, searches them in parallel and synthesizes the results.

Query Rewriting

쿼리 재작성

The process of converting ambiguous or conversational questions into explicit queries that help a retrieval system find accurate results.

Reinforcement Learning from Human Feedback

RLHF

A training approach that uses human preference judgments to build a reward model and align LLM outputs with human intent.

Reranker

리랭커

A component that precisely reassesses the semantic relevance of initially retrieved documents with a cross-encoder model and reorders them.

Retrieval-Augmented Generation

RAG

A technique that retrieves current information from external documents or the web and adds it to an LLM prompt to support accurate answers.

Semantic Caching

시맨틱 캐싱

A performance and cost optimization technique that reuses earlier LLM answers for semantically similar questions based on embedding similarity, even when the wording differs.

Share of Model (SoM)

Share of Model

A metric measuring how frequently AI models recommend or mention a brand relative to competitors for questions in a given industry.

Token

토큰

The smallest unit of text processed by an AI model, which may be a word, character or subword fragment.

Vector Database

벡터 데이터베이스

A specialized database that stores numerical representations of content and searches them rapidly by semantic similarity.

Voice Search

음성 검색

Search conducted through spoken questions to a smart speaker or mobile voice assistant, typically returning a single spoken answer.

Zero-click Search

제로클릭 검색

A search completed without clicking an external website because information in a SERP summary or knowledge panel satisfies the user.