Answer Engine Optimization
AEO
A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.
Search in which AI autonomously expands queries and iterates through multiple stages of retrieval and evaluation to conduct detailed research.
에이전틱 검색
Agentic Search divides a question into subqueries, retrieves information for each, synthesizes the results and autonomously performs further searches when necessary. It automates work that previously required repeated manual searches and synthesis, such as comparing revenue and strategic changes at three competitors over the past year. Content organized into clearly defined subquestions can align more closely with the queries generated during this process.
Automates complex business intelligence research that cannot easily be completed with one search query.
Structure content into distinct topic areas that answer a range of potential subqueries.
AEO
A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.
AI Mode
A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.
AI Overviews
A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.
AI 가시성
The frequency and share of brand appearances in answers from generative AI platforms such as ChatGPT, Claude and Perplexity.
AI 검색
Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.
AI 검색 최적화
The work of making website content easier for generative AI search engines to understand and consider as a trustworthy source.