AI Search & GEO / AEO

에이전틱 검색

Agentic Search divides a question into subqueries, retrieves information for each, synthesizes the results and autonomously performs further searches when necessary. It automates work that previously required repeated manual searches and synthesis, such as comparing revenue and strategic changes at three competitors over the past year. Content organized into clearly defined subquestions can align more closely with the queries generated during this process.

Business applications and impact#

Automates complex business intelligence research that cannot easily be completed with one search query.

Implementation guidance and considerations#

Structure content into distinct topic areas that answer a range of potential subqueries.

Answer Engine Optimization

AEO

A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.

AI Mode

AI Mode

A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.

AI Overviews

AI Overviews

A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.

AI Visibility

AI 가시성

The frequency and share of brand appearances in answers from generative AI platforms such as ChatGPT, Claude and Perplexity.

AI Search

AI 검색

Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.

AI Search Optimization

AI 검색 최적화

The work of making website content easier for generative AI search engines to understand and consider as a trustworthy source.