An AI Agent breaks a goal into subtasks, selects tools such as web search, code execution or external APIs, executes them in sequence and combines the results without requiring instructions for every individual step. As agents begin handling multistep activities such as travel booking, grocery shopping and scheduling, businesses face a new type of customer interacting with websites and conducting transactions. Providing clear API documentation and Structured Data so that agents can interact reliably creates potential business opportunities.
A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.
Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
