AI Crawler is a broad term for bots and access controls associated with generative AI, including GPTBot from OpenAI, ClaudeBot from Anthropic, PerplexityBot and Google-Extended. Their access can be managed through robots.txt policies. More publishers restrict AI access because of copyright concerns, but such policies can also limit participation in relevant AI experiences. A granular approach distinguishes model-training access from live-search access and sets policies for each purpose, rather than assuming all AI-related agents perform the same function.
Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.
A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
