AI Search & GEO / AEO

청킹

Chunking splits long documents into pieces, often several hundred tokens each, before they are embedded and retrieved by a RAG system. Chunk size and split boundaries directly affect retrieval quality. Cutting through sentences or paragraphs can remove context and cause retrieval of misleading fragments. A common approach respects semantic units such as paragraphs and includes some overlap between adjacent chunks. The best strategy varies for code, legal documents and transcripts, so practical implementations should compare alternatives experimentally.

Business applications and impact#

Helps retrieve the precise paragraphs needed to answer a question without losing context.

Implementation guidance and considerations#

Chunk around meaningful paragraph boundaries and configure an appropriate overlap ratio.

Retrieval-Augmented Generation

RAG

A technique that retrieves current information from external documents or the web and adds it to an LLM prompt to support accurate answers.

Embedding

임베딩

A technique that represents the meaning of words, sentences or documents as coordinates in a multidimensional numerical vector space.

Token

토큰

The smallest unit of text processed by an AI model, which may be a word, character or subword fragment.

Answer Engine Optimization

AEO

A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.

AI Mode

AI Mode

A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.

AI Overviews

AI Overviews

A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.