AI Search & GEO / AEO

컨텍스트 윈도우

A Context Window is the token capacity a model can reference in one interaction. Recent models can accommodate hundreds of thousands of tokens, sometimes more than the length of a book. Larger windows enable analysis of extensive documents or conversation histories, but research has identified a “lost in the middle” effect in which information positioned centrally receives less effective attention. Important instructions and evidence are therefore often placed near the beginning or end of the prompt.

Business applications and impact#

Enables analysis of larger document collections and longer conversation histories in one request.

Implementation guidance and considerations#

As context grows, account for the lost-in-the-middle effect by placing critical information near the beginning or end.

Token

토큰

The smallest unit of text processed by an AI model, which may be a word, character or subword fragment.

Prompt

프롬프트

The instructions and contextual text supplied to an AI language model to elicit a desired answer or action.

Answer Engine Optimization

AEO

A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.

AI Mode

AI Mode

A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.

AI Overviews

AI Overviews

A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.

AI Visibility

AI 가시성

The frequency and share of brand appearances in answers from generative AI platforms such as ChatGPT, Claude and Perplexity.