Semantic Search
시맨틱 검색
Search that interprets context, intent and relationships between entities rather than relying only on exact keyword matches.
A technique that represents the meaning of words, sentences or documents as coordinates in a multidimensional numerical vector space.
임베딩
Embeddings convert unstructured data such as words, sentences or images into numerical vectors with hundreds or thousands of dimensions, placing semantically similar items close together. Analogies such as a relationship between the vector differences for “king” and “queen” and those for “man” and “woman” illustrate how language relationships can be approximated mathematically. Embeddings are fundamental to semantic search and RAG. Choosing a suitable model, from general-purpose options such as OpenAI text-embedding models and Google’s Gecko to medical or legal domain-specific models, influences retrieval accuracy.
The technical foundation for semantic search, vector-similarity matching and recommendation algorithms.
Select a high-quality embedding model suited to the domain and combine it with an appropriate chunk size.
시맨틱 검색
Search that interprets context, intent and relationships between entities rather than relying only on exact keyword matches.
RAG
A technique that retrieves current information from external documents or the web and adds it to an LLM prompt to support accurate answers.
청킹
Preprocessing that divides large source documents into meaningful pieces sized for retrieval and embedding in a RAG system.
AEO
A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.
AI Mode
A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.
AI Overviews
A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.