AI Search & GEO / AEO

임베딩

Embeddings convert unstructured data such as words, sentences or images into numerical vectors with hundreds or thousands of dimensions, placing semantically similar items close together. Analogies such as a relationship between the vector differences for “king” and “queen” and those for “man” and “woman” illustrate how language relationships can be approximated mathematically. Embeddings are fundamental to semantic search and RAG. Choosing a suitable model, from general-purpose options such as OpenAI text-embedding models and Google’s Gecko to medical or legal domain-specific models, influences retrieval accuracy.

Business applications and impact#

The technical foundation for semantic search, vector-similarity matching and recommendation algorithms.

Implementation guidance and considerations#

Select a high-quality embedding model suited to the domain and combine it with an appropriate chunk size.

Semantic Search

시맨틱 검색

Search that interprets context, intent and relationships between entities rather than relying only on exact keyword matches.

Retrieval-Augmented Generation

RAG

A technique that retrieves current information from external documents or the web and adds it to an LLM prompt to support accurate answers.

Chunking

청킹

Preprocessing that divides large source documents into meaningful pieces sized for retrieval and embedding in a RAG system.

Answer Engine Optimization

AEO

A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.

AI Mode

AI Mode

A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.

AI Overviews

AI Overviews

A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.