Function Calling lets an LLM analyze a natural-language question, determine that an external function or API is needed and produce the required arguments in structured JSON. This extends AI beyond text generation into interactions such as retrieving live weather, searching a database or initiating a payment. Function names and argument descriptions must be precise and unambiguous to reduce inappropriate argument values and erroneous calls.
A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.
Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
