Retrieval-Augmented Generation
RAG
A technique that retrieves current information from external documents or the web and adds it to an LLM prompt to support accurate answers.
A deep-learning neural network pretrained on extensive text data to understand and generate language in a humanlike form. Explore its practical uses.
LLM
A large language model (LLM) generates humanlike sentences by learning from extensive text and predicting subsequent tokens probabilistically. Model families such as GPT, Claude, Gemini and Llama differ in their training data, parameter scale and reinforcement-learning approaches, producing different answer styles and levels of accuracy for the same question. Models have a knowledge cutoff because pretraining covers information collected only up to a particular time. Questions requiring current information therefore benefit from retrieval-augmented generation (RAG) combined with live web retrieval.
Provides the core intelligence behind next-generation search engines and intelligent software.
Understand token processing and the limits of pretrained knowledge when designing optimization strategies.
RAG
A technique that retrieves current information from external documents or the web and adds it to an LLM prompt to support accurate answers.
지식 컷오프
The point in time through which a pretrained language model's training data was collected.
토큰
The smallest unit of text processed by an AI model, which may be a word, character or subword fragment.
GEM
A next-generation AI model for Meta ad ranking, described in the source as announced in November 2025, applying generative AI architecture to improve computational efficiency by approximately four times compared with its predecessor.
AEO
A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.
AI Mode
A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.