AI Search & GEO / AEO

LLM

A large language model (LLM) generates humanlike sentences by learning from extensive text and predicting subsequent tokens probabilistically. Model families such as GPT, Claude, Gemini and Llama differ in their training data, parameter scale and reinforcement-learning approaches, producing different answer styles and levels of accuracy for the same question. Models have a knowledge cutoff because pretraining covers information collected only up to a particular time. Questions requiring current information therefore benefit from retrieval-augmented generation (RAG) combined with live web retrieval.

Business applications and impact#

Provides the core intelligence behind next-generation search engines and intelligent software.

Implementation guidance and considerations#

Understand token processing and the limits of pretrained knowledge when designing optimization strategies.

Retrieval-Augmented Generation

RAG

A technique that retrieves current information from external documents or the web and adds it to an LLM prompt to support accurate answers.

Knowledge Cutoff

지식 컷오프

The point in time through which a pretrained language model's training data was collected.

Token

토큰

The smallest unit of text processed by an AI model, which may be a word, character or subword fragment.

Generative Ads Recommendation Model

GEM

A next-generation AI model for Meta ad ranking, described in the source as announced in November 2025, applying generative AI architecture to improve computational efficiency by approximately four times compared with its predecessor.

Answer Engine Optimization

AEO

A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.

AI Mode

AI Mode

A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.