Model Context Protocol (MCP) is an open standard proposed by Anthropic to connect AI models with systems such as internal databases, documents and business tools without building a separate custom integration for every connection. Like a USB connection standard, it establishes a common interface: an MCP server can expose tools that multiple compatible AI clients, including Claude, can use consistently. Because these connections may involve sensitive access, security design must carefully define which tools are exposed and the permission scope of each.
A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.
Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
