Multimodal Search expands beyond text queries to interpret images, speech and video and provide integrated answers. Taking a photograph with Google Lens or asking a question aloud are familiar examples. As image-based search grows, precise captions, alt text and Structured Data become more important to the discoverability of website images. Search experiences are expected to expand further, allowing a single photograph to support shopping, destination research and information discovery.
A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.
Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
