AI Search & GEO / AEO

프롬프트 엔지니어링

Prompt Engineering improves results by refining wording, structure and examples without retraining the model. Common techniques include assigning a role or persona, specifying an output format, providing a few examples through few-shot prompting and encouraging stepwise reasoning with Chain of Thought. Better instructions can substantially improve task performance without additional training costs. This makes prompt engineering a foundational skill for organizations adopting AI tools in daily work.

Business applications and impact#

Can improve model performance and accuracy through instruction design without retraining costs.

Implementation guidance and considerations#

Apply clear roles, output templates, illustrative examples and appropriate stepwise reasoning instructions.

Chain of Thought (CoT)

사고 사슬

A prompting technique that encourages intermediate reasoning steps to improve an LLM's accuracy on complex problems.

Prompt

프롬프트

The instructions and contextual text supplied to an AI language model to elicit a desired answer or action.

Answer Engine Optimization

AEO

A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.

AI Mode

AI Mode

A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.

AI Overviews

AI Overviews

A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.

AI Visibility

AI 가시성

The frequency and share of brand appearances in answers from generative AI platforms such as ChatGPT, Claude and Perplexity.