AI Search & GEO / AEO

프롬프트 인젝션

Prompt Injection hides instructions inside input material to induce behavior outside an AI system’s intended rules or business scope. A representative example is inserting a command into a document that tells a summarization bot to ignore prior instructions and reveal a user’s personal information. A core defensive principle is to separate system instructions from user input and treat external text, including web pages and attachments, as untrusted data rather than executable instructions.

Business applications and impact#

A critical security concern because attacks can expose private business data or trigger unauthorized code execution.

Implementation guidance and considerations#

Separate user input from system instructions and implement input filtering and output guardrails.

Prompt

프롬프트

The instructions and contextual text supplied to an AI language model to elicit a desired answer or action.

Answer Engine Optimization

AEO

A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.

AI Mode

AI Mode

A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.

AI Overviews

AI Overviews

A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.

AI Visibility

AI 가시성

The frequency and share of brand appearances in answers from generative AI platforms such as ChatGPT, Claude and Perplexity.

AI Search

AI 검색

Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.