Query Rewriting turns a question with pronouns or omitted context, such as “How much is it?”, into an explicit query such as “iPhone 15 Pro price.” As multiturn conversations become more common, recovering the user’s actual intent from prior context becomes important to retrieval accuracy. In RAG pipelines, omitting this step can lead to irrelevant documents and weaker answers, so a lightweight rewriting model is often placed before retrieval.
A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.
Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
