AI Search & GEO / AEO

RAG

Retrieval-Augmented Generation (RAG) retrieves relevant material from an external repository or the web when a question is asked, then includes that material in the prompt instead of relying solely on a model’s pretrained knowledge. It can incorporate information beyond the model’s cutoff and private internal documents that were never present in training, helping reduce hallucinations. Performance ultimately depends on retrieving genuinely relevant documents, so retrieval and reranking quality are critical. Chunking strategy and embedding-model selection are key variables influencing overall answer quality.

Business applications and impact#

Helps reduce hallucinations and incorporate current internal knowledge into answers at request time.

Implementation guidance and considerations#

Prioritize chunking and reranking quality because retrieval quality strongly influences the accuracy of generated answers.

Large Language Model

LLM

A deep-learning neural network pretrained on extensive text data to understand and generate language in a humanlike form.

Embedding

임베딩

A technique that represents the meaning of words, sentences or documents as coordinates in a multidimensional numerical vector space.

Knowledge Cutoff

지식 컷오프

The point in time through which a pretrained language model's training data was collected.

Chunking

청킹

Preprocessing that divides large source documents into meaningful pieces sized for retrieval and embedding in a RAG system.

Prompt

프롬프트

The instructions and contextual text supplied to an AI language model to elicit a desired answer or action.

Hallucination

할루시네이션

A phenomenon in which an AI language model invents false information or sources and presents them as plausible facts.