Share of Model (SoM) quantifies a brand’s share of mentions when common industry questions, such as requests for good-value laptops, are repeatedly submitted to several AI models. It adapts the concept of market share to AI search. Unlike conventional ranking measures, results can vary with the tool, prompt and model version, so regular benchmarking is more meaningful than a single test. An industry-standard methodology is not yet established, although marketing technology companies are introducing SaaS products to automate monitoring.
Search that uses large language models to understand context and synthesize web results into natural-language answers rather than relying solely on keyword matching.
A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
