AI Search & GEO / AEO

벡터 데이터베이스

A Vector Database stores text, images and other material as numerical embeddings and retrieves semantically close items using measures such as cosine similarity. Dedicated products include Pinecone, Weaviate and Milvus; extensions such as PostgreSQL’s pgvector add vector capabilities to existing databases. These systems have become core infrastructure for large-scale RAG and recommendation engines. Selecting an appropriate approximate nearest neighbor (ANN) indexing algorithm, such as HNSW, is important to sustaining millisecond retrieval across millions of records.

Business applications and impact#

Core infrastructure for large-scale RAG systems and semantic recommendation engines.

Implementation guidance and considerations#

Choose suitable indexing algorithms such as HNSW and maintain consistent dimensionality with the embedding model.

Retrieval-Augmented Generation

RAG

A technique that retrieves current information from external documents or the web and adds it to an LLM prompt to support accurate answers.

Embedding

임베딩

A technique that represents the meaning of words, sentences or documents as coordinates in a multidimensional numerical vector space.

Answer Engine Optimization

AEO

A strategy for optimizing content so that brands and their content can be cited in the single answers generated by AI search systems or voice assistants.

AI Mode

AI Mode

A search engine mode that replaces a results-list interface with conversational AI answers and interactive exploration.

AI Overviews

AI Overviews

A Google Search feature that synthesizes multiple web sources into an AI-generated summary with source links at the top of the results page.

AI Visibility

AI 가시성

The frequency and share of brand appearances in answers from generative AI platforms such as ChatGPT, Claude and Perplexity.