Analytics & Performance Measurement Glossary

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이탈률

The proportion of sessions that do not meet the analytics platform's engagement criteria.

클릭률

The proportion of search impressions that result in clicks.

전환율

The share of visitors who complete a defined business action, such as a purchase, registration or inquiry.

GA4

Google's event-based analytics platform for measuring behavior and conversion journeys across websites and apps.

구글 비즈니스 프로필

A free tool for managing a business's location, hours, photos and reviews on Google Search and Maps.

구글 서치 콘솔

Google's official platform for monitoring search impressions, clicks, average position, indexing and website errors.

구글 검색 연산자

Advanced Google search commands such as site:, filetype:, inurl: and intitle:.

구글 태그 매니저

A free system for managing analytics and advertising tags through an interface rather than repeated website-code deployments.

네이버 서치어드바이저

Naver's official webmaster service for checking discovery and indexing and submitting sitemaps and RSS feeds.

오가닉 트래픽

Visits arriving through unpaid search results rather than paid advertisements.

SEO 진단

A comprehensive assessment of technical infrastructure, on-page elements, content quality and backlinks.

UTM 파라미터

Standard campaign parameters such as utm_source, utm_medium and utm_campaign that identify acquisition sources in analytics.

URL 검사

A Search Console feature for inspecting a URL's indexing, crawling and rendered-page status.

웹마스터도구

Search-engine platforms that provide website owners with crawling, indexing and performance information.