Analytics & Performance Measurement

전환율

Conversion rate connects traffic to outcomes such as revenue and leads. Increasing SEO visits will not create equivalent business impact if the landing-page experience is weak or the offer does not match search intent. Conversion rate optimization uses experiments to improve CTA wording, button placement and loading performance. This ongoing work helps turn acquisition gains into meaningful customer actions.

Business applications and impact#

Measures the efficiency with which traffic produces business growth.

Implementation guidance and considerations#

Improve landing-page UX and speed, and align the offer with target search intent.

Search Intent

검색 의도

The underlying objective a user wants to accomplish when searching for a particular keyword.

Google Analytics 4

GA4

Google's event-based analytics platform for measuring behavior and conversion journeys across websites and apps.

SEO Audit

SEO 진단

A comprehensive assessment of technical infrastructure, on-page elements, content quality and backlinks.

URL Inspection

URL 검사

A Search Console feature for inspecting a URL's indexing, crawling and rendered-page status.

Google Search Operators

구글 검색 연산자

Advanced Google search commands such as site:, filetype:, inurl: and intitle:.

Google Business Profile

구글 비즈니스 프로필

A free tool for managing a business's location, hours, photos and reviews on Google Search and Maps.