GA4 replaced Universal Analytics’ session-centered model with an event-based approach. Page views, scrolling, downloads and video plays can each be recorded as events, enabling more granular behavioral analysis. A single property can combine web and app data to reveal cross-channel journeys, but terminology and reporting differ substantially from UA. Configure business-critical actions, including registrations and purchases, as key events, previously called conversions, to measure meaningful outcomes.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
